| Cult of Mac

Fitbit and Google work together to beat Apple Watch


Fitbit Versa
Data from your Fitbit smart watch could be sent straight to your electronic medical record thanks to a collaboration between Fitbit and Google.
Photo: Fitbit

Fitbit wants Google’s help to turn its fitness trackers into health monitors. The wearables maker will use Google’s cloud solutions to tie directly to users’ electronic medical records.

The real goal, of course, is to help Fitbit be more competitive with arch-rival Apple Watch.

Apple’s cloud deal with Google could be worth $600 million


Hacker who tried to extort Apple for $100k is spared prison
Apple may be hooking up with its long-time rival Google.
Photo: Jim Merithew/Cult of Mac

Apple may be hopping into bed with long-time tech giant frenemy Google, migrating part of its iCloud business over from Amazon Web Services (AWS) to Google’s Cloud Platform.

Apple will reportedly pay Google between $400 and $600 million as part of the deal, which could be around twice the estimated amount Google’s cloud business did in total revenue last year.