| Cult of Mac

Goldman Sachs thinks Apple is massively overvalued right now

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International governments plan to rethink tax rules for the ‘digital age’
Apple might not be worth as much as some investors think.
Photo: Pixabay/Pexels CC

Goldman Sachs may be Apple’s partner in Apple Card, but that doesn’t mean that its equity research division is a cheerleader for Apple in everything it does. In fact, the firm just cut its price target on Apple from $250 down to $233, and recommends that clients sell their Apple shares.

This is the third time that Goldman has downgraded its Apple earnings estimate since February 17. Analysts led by Goldman tech analyst Rod Hall think that Apple is headed for a reduction in iPhone demand this year. That’s likely to be followed by a shallower recovery headed into 2021.

Goldman Sachs will get more anonymized data on Apple Card users

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Apple Card is underwritten by Goldman Sachs.
Apple is the face of the Apple Card, but Goldman Sachs really controls it.
Photo: Apple

Apple updated its privacy policy on Apple Card this week in order to share more data with its card partner Goldman Sachs.

The larger data set is still be anonymized and will reportedly be used to allow Goldman Sachs to create a new credit assignment model so that more people are able to get approval for Apple Card.

Apple won‘t save you if you default on your Apple Card

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Apple Card is underwritten by Goldman Sachs.
Apple is the face of the Apple Card, but Goldman Sachs really controls it.
Photo: Apple

Don’t expect Apple to go easy on you if you get delinquent on payments to your Apple Card. Because that is not in Apple’s control.

The credit card is underwritten by Goldman Sachs. And the bank made it clear this week that it alone makes the decisions about collections from delinquent cardholders.

Why ‘sexist’ Apple Card is Cupertino’s worst nightmare

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Sexist Apple Card accusations are tech's latest example of biased algorithms
Apple Card was meant to be the solution, not part of the problem.
Photo: Apple

Cupertino pitched Apple Card as the greatest credit card in history. Instead, the card generated negative PR based on accusations that the algorithm used to decide credit limits is discriminatory.

Even Apple co-founder Steve Wozniak complained about the supposedly sexist algorithm. Woz said he received 10 times more credit than his wife, despite sharing bank accounts and assets. Here’s how Apple became the latest tech giant to be accused of algorithmic bias — and what that means.

Apple Card isn’t reflected in your credit score… yet

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Apple Card in POS
The Apple Card is still so new it’s not being reported to credit bureaus.
Photo: Ed Hardy/Cult of Mac

Any late payments made so far to an Apple Card account haven’t hurt your credit rating. Not yet, anyway.

That’s because the bank that’s backing the card, Goldman Sachs, reportedly isn’t giving anyone’s payment history to the three major credit bureaus.

Goldman Sachs CEO calls Apple Card ‘most successful credit-card launch ever’

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Apple Card’s ‘elite card’ status is hitting retailers in the wallet
Apple Card demand is through the roof.
Photo: Apple

Apple Card is off to smashing start, according to Goldman Sachs CEO David Solomon.

During an earnings call this morning, Solomon updated investors on the status of Apple Card which launched in the US in August. Despite some skeptics worrying about Apple Card’s profitability, Solomon claims Apple Card is “the most successful credit-card launch ever.”

Apple clashes with its Apple Card partner over TV+

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International governments plan to rethink tax rules for the ‘digital age’
Apple and Goldman Sachs disagree over Apple TV+ accounting.
Photo: Pexels

Apple partnered with Goldman Sachs to launch Apple Card. But that doesn’t guarantee that the two entities will always see eye-to-eye.

Late last week, Goldman Sachs cut its price target on Apple shares to $165. That gives it the lowest expectations for Apple of all major Wall Street banks. Following the news, Apple hit back at its partner, arguing that its claims were ill-founded.