| Cult of Mac

Apple.com celebrates Toronto Raptors’ NBA victory in Canada

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Apple-Toronto-Raptors-animation
Visit Apple.com/ca to see it.
Screenshot: Cult of Mac

Apple is celebrating the Toronto Raptors’ 2019 NBA Championship victory with a rare Easter egg on its homepage.

You’ll see it if you visit the company’s Canadian website at www.apple.com/ca. You can’t miss it because it fills most of your browser window with animated emoji that fly around your screen.

Apple hires new events director from Eddy Cue’s favorite NBA team

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Eddy Cue
Eddy Cue is a big fan of the Golden State Warriors.
Photo: Eddy Cue/Twitter

WWDC will have an extra set of helping hands this year, thanks to Apple’s hiring of a brand new events director. New recruit Gail Hunter previously served as president of public affairs and event management for the Golden State Warriors, a.k.a. Eddy Cue’s favorite NBA basketball team.

She will officially leave her current job this Friday, and join Apple on Monday, March 19. Just in time to help Apple’s preparations for its annual developer showcase event in June!

Apple Music boss enrages Twitter after Rihanna incident during NBA Finals

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Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue has the best seats at Oracle Arena.
Photo: SF Chronicle/Twitter

The internet is furious at Apple Music boss Eddy Cue after the exec was supposedly spotted heckling singer Rihanna last night during Game 1 of the NBA Finals in Oakland, California.

Video of Cue at the game appears to show the Apple VP telling Rihanna to sit down. Rihanna had been doing a bit of heckling herself during the game, yelling at Warriors superstar Kevin Durant. Twitter immediately went in on Cue for going at Rihanna, but most people thought he was just your average court-side rich white guy.

Watch iPad Pro artist bring NBA stars to life using Apple Pencil

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“Vector Art Monster” Rob Zilla uses an iPad Pro and Apple Pencil to draw NBA stars.
“Vector Art Monster” Rob Zilla uses an iPad Pro and Apple Pencil to draw NBA stars.
Photo: Apple

The NBA playoffs are set to tip off this weekend where the biggest names in the sport will clash for a shot at hoisting the Larry O’Brien NBA Championship Trophy.

This season has been one of the best in recent memory, so to celebrate, Apple brought in renowned digital sketch artist Robert Generette III, aka Rob Zilla, to show how he uses the iPad Pro to create lifelike sketches of the league’s superstars.

Check out his incredible drawing process:

How LeBron and Cavs channeled Steve Jobs to beat Warriors

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Eddy Cue isn't cheering for Lebron this year.
LeBron took some advice from Eddy Cue's boss this year.
Photo: USA Today

The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.

LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.

Eddy Cue is Golden State’s biggest cheerleader

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Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Photo: SF Chronicle/Twitter

The Golden State Warriors completed one of the biggest comebacks in NBA playoff history last night when they beat the Oklahoma City Thunder, and perhaps no one in the arena was as amped as Apple VP Eddy Cue.

You see, Eddy Cue loves basketball. He’s such a big hoops fan that he’s made a habit of getting spotted with some of the game’s biggest stars in the biggest moments. So it should be no surprise that when the Warriors’ local paper announced the team’s win this morning Cue was right on the front page with Steph Curry.

Check it out:

Eddy Cue is a baller with Apple Watch and Golden State Warriors championship ring

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Eddy Cue couldn't look any happier if Apple had just announced record earnings. Oh, wait.
Photo: Eddy Cue/Twitter

It’s no secret that Apple Senior VP Eddy Cue is a massive basketball fan, with an office full of Duke memorabilia, and sightings at various NBA games over the years.

Which probably explains why he looks quite as ecstatically happy as he does to be rocking a Golden State Warriors’ championship ring in a new photo posted to his Twitter feed, following yesterday’s award ceremony for the new NBA champions 2015-2016.

Eddy Cue gives LeBron the business during NBA Finals

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Eddy Cue isn't cheering for Lebron this year.
Eddy Cue isn't cheering for Lebron this year.
Photo: USA Today

The NBA Finals started last night, with LeBron James taking to the court in search of yet another championship ring. His team is taking on the Silicon Valley Golden State Warriors and, while Apple Senior VP Eddy Cue was all too happy to cheer on LeBron during the last two NBA championships, this year he’s defected to the home team — and giving King James hell.