Just Like Apple, Tesla Goes To The Mall


The future neighbor to your local mall's Apple Store.

GIGAOM ROADMAP, SAN FRANCISCO — Back in 2000, no one wanted to buy Apple’s products. Steve Jobs realized that potential customers needed to see and play with Apple’s offerings before they could be persuaded to buy them. So he launched a chain of retail stores in malls across the country. It was risky, but it paid off handsomely.

Now Tesla, the electric car maker run by Elon Musk, is trying to do the same thing. Instead of a traditional dealership, Tesla is building a chain of car showrooms right inside shopping malls.

To build out the chain, Tesla tapped George Blankenship, Apple’s former Vice President of Real Estate, who helped to roll out Steve Jobs’ mega-successful chain.

Instagram CEO: Hurricane Sandy Was Biggest Cell-Phone Documented Event Ever [GigaOM RoadMap]


Kevin Systrom, Instagram CEO, talking to Om Malik at GigaOM RoadMap in San Francisco today.

SAN FRANCISCO, GIGAOM ROADMAP CONFERENCE — Hurricane Sandy was the largest event ever documented by cell phones, said Kevin Systrom, co-founder and CEO of the photosharing app Instagram.

Speaking at the GigaOM Roadmap conference, Systrom said there were nearly one million photos on Instagram with the #Sandy hastag, making it the largest event documented by ordinary people using their cellphones.

“Sandy was a really interesting event for us,” said Systrom, who grew up on the east coast. “Sandy was the single largest event captured on Instagram — and the largest event captured on cell phones ever.”