This week on The CultCast: Hot off the heels of Apple’s keynote, it’s our unfiltered Gather Round event reactions! We’ll tell you what we think about iPhone XS, iPhone XS Max, iPhone XR and the new Apple Watch Series 4. Plus: Is it worth upgrading from iPhone X to iPhone XS? We discuss that and all the other products that were noticeably missing from the keynote.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace website. Enter offer code CultCast at checkout to get 10% off your first hosting plan or domain.

It’s an incredibly big deal that Wednesday’s Gather Round keynote featured Lisa Jackson, Apple’s head of environmental initiatives.

The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.

So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?

Apple’s big 2018 iPhone keynote was short on surprises this morning thanks to the bevy of leaks that came out ahead of the show.

About the only truly shocking moment was Tim Cook’s mysterious tweet before the event that turned out to be a bunch of hullabaloo about his missing slideshow clicker. Despite the lack of shocking new products, there was a lot to love at the iPhone XS event, from electrocardiograms to Liquid Retina displays.

These are the biggest takeaways from the Gather Round keynote

Apple just unveiled its biggest and best iPhone lineup to date.

iPhone XS and iPhone XS Max come packing a brand new A12 Bionic chip with greatly improved performance and sound, as well as Apple’s best displays and even better designs. They can also juggle two SIM cards simultaneously.

Meanwhile, the new iPhone XR delivers the flagship iPhone look and some of the best features from iPhone XS at a more-affordable price.

Apple Watch Series 4 will be the biggest Apple Watch to date.

A huge Apple leak has today confirmed all kinds of juicy details about its new products hours before their official unveiling — including the sizes of the new Apple Watch. It’s bad news for those who were big fans of the 38mm model.

If you were hoping to see new Mac and iPad Pro models during today’s Apple keynote, it looks like you could be sorely disappointed.

A huge Apple website leak that has confirmed the names of its next-generation iPhones contains no mention of new computers or tablets. It looks like we’ll have to wait a little longer for a Mac mini Pro, a cheaper MacBook, and iPads with Face ID.

Update: Today’s Apple event has come and gone with no mention of the 2018 iPad Pro.

The names of Apple’s next-generation smartphones have been leaked on the company’s own website hours ahead of today’s big keynote. iPhone Xs, iPhone Xs Max, and iPhone Xr were all mentioned in a product sitemap XML file, which Apple has since pulled.

The file also revealed the long list of color options for the iPhone Xr, and confirmed the device will have a 6.1-inch display with up to 256GB of storage.

Apple’s biggest event of 2018 is just a day away. We’re expecting a long list of exciting announcements, including a new iPhone lineup, upgrades for the iPad Pro, and an Apple Watch Series 4. Apple could have other surprises up its sleeve, too.

If you’re an Apple fan, you certainly won’t want to miss it. And you don’t have to! Apple is streaming the entire keynote live from 10 a.m. PT on September 12, so you can watch it unfold from the comfort of your couch.

Here’s how to tune in on whatever device you’re using.