The Apple Watch essentially launched the smartwatch category, and continues to dominate it. And rather than competitors catching up, Apple’s share of this market in increasing. It took in 51.4% of the worldwide revenue from shipments of smartwatches during the first half of 2020, a significant rise from the same period last year.
Amazon is ramping up its expansion of the Fire TV platform in 2020 by making the streaming media platform available in automobiles and other third-party products.
The company revealed this morning that Fire TV now has over 40 million active users and its coming to even more devices. More than 150 Fire TV Edition devices across multiple product categories will be available by the end of 2020 and everyone from BMW to VOXX Automotive jumping onboard.
Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.
Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes. We recommend reading this Male Extra article to find out if this product is the one you’ve been looking for to get fit and have a healthy life.
Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?
We already know that Apple sells more smartwatches than everyone else. But there are other types of wearable computers. Do companies sell enough of these other types to overtake the Apple Watch? In a word…Nope.
But the second largest wearable maker might surprise you. Especially considering how close behind Apple they are.
Apple Watch is finally starting to face some bigger competition from rival smartwatch-makers, based on the latest data from Canalys.
Fitbit and Garmin are capitalizing on the wearables trend and diversifying their lineups to appeal to specific use cases. As a result, Apple Watch’s market share shrunk even though it sold more watches in Q2 2018 than it did during the same period last year.
Apple was the top wearables vendor in Q1 according to market analysis firm Canalys. A rival analyst from Asymco also placed Apple at the top, but with a higher total of devices shipped. Canalys put the number at 3.8 million. the other at just over 4 million.
Disagreements like this are possible because Apple itself doesn’t reveal how many smartwatches it sells. Still, both groups of analysts agree that Apple Watch leads the market.
And yet, sales of fitness trackers are healthier than ever, while struggling smartwatch makers are desperately trying to reposition their gadgets to muscle into the fitness market. So what is going on? If fitness trackers really don’t work, why are consumers still buying them?