And yet, sales of fitness trackers are healthier than ever, while struggling smartwatch makers are desperately trying to reposition their gadgets to muscle into the fitness market. So what is going on? If fitness trackers really don’t work, why are consumers still buying them?
Apple Watch shipments declined a staggering 71.6 percent this summer, according to IDC, with Apple shifting just 1.1 million units during the third quarter. During the same period last year, the company sold an estimated 3.9 million units.
Apple’s often-ridiculed Maps app is getting some much-needed assistance, thanks to a recent new hire who helped invent the satellite navigation systems used by a bevy of automakers.
Sinisa Durekovic, a software engineer who was the principle architect and engineer for Harman International Industries’ navigation systems, has reportedly joined Apple, and the company won’t say what he is working on.
Around the world, Apple Watch is helping people make life-changing improvements to their health and fitness.
I recently asked Cult of Mac readers to share their experiences getting in shape with Apple Watch, and the response has been amazing. Here are some of the inspiring stories I received — and some great insights into how you can use an Apple Watch to smash your fitness goals.
Apple is looking to bring fighter-jet technology to your car’s dashboard, according to a new report that claims the iPhone maker is working on a 27- to 50-inch heads-up display for automobiles that will be completely controlled by gestures.
I’ve started cheating on my Apple Watch. It’s not that I don’t love it. It’s amazingly beautiful. It does stuff I didn’t even know I’d like. But when it comes to running wild in the outdoors, I’ve found a smartwatch that satisfies me more than Jony Ive’s wearable does.
For the past week I’ve been testing the Garmin Fenix 3, a top-of-the-line smartwatch from a company that’s made a name for itself by providing runners and outdoorsmen with some of the best wrist-worn fitness tech. I hate wearing the Fenix 3. While Apple Watch gently caresses my wrist, the Fenix 3 feels like I’ve strapped a tank to it. Yet it boasts features Apple Watch doesn’t have that I’m starting to think I can’t live without on runs and hikes.
I don’t plan to completely break up with the Apple Watch anytime soon, but I’m ditching it during my four-day trek through the Grand Canyon this weekend because there are still a couple things it needs to learn before it can truly be the best all-around fitness tracker.