Garmin unveiled three rugged new fēnix 7 Pro Series smartwatches Wednesday, giving Apple Watch Ultra a run for its money. The new multisport GPS watches have a lot in common with Ultra, including similar pricing depending on which features you select.

But the Garmin watches also offer a built-in LED flashlight and solar charging that helps provide 37 days of battery life in “smartwatch mode” and 139 days in “expedition mode,” according to the company.

The road can be a dangerous place for cyclists, so it’s a good thing Garmin launched a new taillight Wednesday that has a high-def camera and radar. It will record everything going on behind you while you’re on your bicycle. And its radar can alert you to approaching vehicles.

Using the new Garmin Varia RCT715 Radar Camera Tail Light, you can download all footage to your iPhone, iPad or iPod touch via the Varia app. That could come in mighty handy if you’re in a crash and need to prove what happened.

The Apple Watch essentially launched the smartwatch category, and continues to dominate it. And rather than competitors catching up, Apple’s share of this market in increasing. It took in 51.4% of the worldwide revenue from shipments of smartwatches during the first half of 2020, a significant rise from the same period last year.

Amazon is ramping up its expansion of the Fire TV platform in 2020 by making the streaming media platform available in automobiles and other third-party products.

The company revealed this morning that Fire TV now has over 40 million active users and its coming to even more devices. More than 150 Fire TV Edition devices across multiple product categories will be available by the end of 2020 and everyone from BMW to VOXX Automotive jumping onboard.

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.

Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.

Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?

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Looking for a wearable that’s more athletic than Apple Watch that doesn’t break the bank?

Garmin’s new lineup of updated Forerunner GPS watches has you covered with a slew of options, most of which are cheaper than the Apple Watch Series 4.

We already know that Apple sells more smartwatches than everyone else. But there are other types of wearable computers. Do companies sell enough of these other types to overtake the Apple Watch? In a word…Nope.

But the second largest wearable maker might surprise you. Especially considering how close behind Apple they are.

Apple Watch is finally starting to face some bigger competition from rival smartwatch-makers, based on the latest data from Canalys.

Fitbit and Garmin are capitalizing on the wearables trend and diversifying their lineups to appeal to specific use cases. As a result, Apple Watch’s market share shrunk even though it sold more watches in Q2 2018 than it did during the same period last year.

Apple was the top wearables vendor in Q1 according to market analysis firm Canalys. A rival analyst from Asymco also placed Apple at the top, but with a higher total of devices shipped. Canalys put the number at 3.8 million. the other at just over 4 million.

Disagreements like this are possible because Apple itself doesn’t reveal how many smartwatches it sells. Still, both groups of analysts agree that Apple Watch leads the market.