| Cult of Mac

New taillight camera with radar watches your back while you bike

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Apparently that light can be seen from a mile away in daylight.
Apparently that light can be seen from a mile away in daylight.
Photo: Garmin

The road can be a dangerous place for cyclists, so it’s a good thing Garmin launched a new taillight Wednesday that has a high-def camera and radar. It will record everything going on behind you while you’re on your bicycle. And its radar can alert you to approaching vehicles.

Using the new Garmin Varia RCT715 Radar Camera Tail Light, you can download all footage to your iPhone, iPad or iPod touch via the Varia app. That could come in mighty handy if you’re in a crash and need to prove what happened.

Apple Watch snags more than 50% of smartwatch revenue

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Apple Watch Series 5 info graph face with little alien
Apple Watch Series 5 sold especially well in the first half of 2020, raking in plenty of revenue.
Photo: Ian Fuchs/Cult of Mac

The Apple Watch essentially launched the smartwatch category, and continues to dominate it. And rather than competitors catching up, Apple’s share of this market in increasing. It took in 51.4% of the worldwide revenue from shipments of smartwatches during the first half of 2020, a significant rise from the same period last year.

Amazon is bringing Fire TV to autos

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Fire TV Edition Smart TVs
Fire TV has all the popular services, including Apple TV+.
Photo: Amazon

CES 2020 Amazon is ramping up its expansion of the Fire TV platform in 2020 by making the streaming media platform available in automobiles and other third-party products.

The company revealed this morning that Fire TV now has over 40 million active users and its coming to even more devices. More than 150 Fire TV Edition devices across multiple product categories will be available by the end of 2020 and everyone from BMW to VOXX Automotive jumping onboard.

Why sports apparel brands are giving up on fitness apps [Opinion]

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Whatever happened to Nike+?
What ever happened to Nike+?
Photo: Graham Bower/Cult of Mac

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.

Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.

Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?

The best iPhone accessories on sale for Prime Day 2019 [Update]

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Best-iPhone-accessories-Prime-2019
Enjoy these stellar savings while you can.
Image: Killian Bell/Cult of Mac

UPDATE: New deals added!

Amazon Prime Day isn’t over yet. You have another day to enjoy deep discounts on more than 1 million products, and Cult of Mac is here to help you seek out the best before they’re gone.

We’ve rounded up the best iPhone accessories right here. You’ll find cheap Beats and Bose headphones, smart speakers from Sonos, must-have battery packs from Anker, and lots more.

Bust out your wallet and enjoy these massive savings while you can.

Apple dominates global wearables sales with only one product

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What cool new features are hidden inside that slimmer Apple Watch Series 4 frame? [Mockup]
People around the world buy lots of different types of wearable computers. But not enough to outsell the Apple Watch.
Photo illustration: Graham Bower/Cult of Mac

We already know that Apple sells more smartwatches than everyone else. But there are other types of wearable computers. Do companies sell enough of these other types to overtake the Apple Watch? In a word…Nope.

But the second largest wearable maker might surprise you. Especially considering how close behind Apple they are.

Apple Watch sales are up but it’s losing marketshare

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2018 Apple Watch
Raise to wake might finally be coming to an end.
Photo: Ste Smith/Cult of Mac

Apple Watch is finally starting to face some bigger competition from rival smartwatch-makers, based on the latest data from Canalys.

Fitbit and Garmin are capitalizing on the wearables trend and diversifying their lineups to appeal to specific use cases. As a result, Apple Watch’s market share shrunk even though it sold more watches in Q2 2018 than it did during the same period last year.

Apple Watch wins Q1 wearables race, no matter who you ask

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Apple Watch
Rival market analysts peg Apple Watch shipments at different numbers, but the winner in the smartwatch market isn't in doubt.
Photo: Ste Smith/Cult of Mac

Apple was the top wearables vendor in Q1 according to market analysis firm Canalys. A rival analyst from Asymco also placed Apple at the top, but with a higher total of devices shipped. Canalys put the number at 3.8 million. the other at just over 4 million.

Disagreements like this are possible because Apple itself doesn’t reveal how many smartwatches it sells. Still, both groups of analysts agree that Apple Watch leads the market.

As fitness trackers converge, everyone’s sprinting toward confusion

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Fitbit Alta Fitness Tracker GG
Is it an activity tracker, a sport watch, a smartwatch or all three?
Photo: Fitbit

2016 has been a tough year for fitness trackers, with scientists questioning their effectiveness and headlines boldly proclaiming that “fitness trackers don’t work.”

And yet, sales of fitness trackers are healthier than ever, while struggling smartwatch makers are desperately trying to reposition their gadgets to muscle into the fitness market. So what is going on? If fitness trackers really don’t work, why are consumers still buying them?