If you’ve been paying attention to cutting-edge smartphones, you probably noticed a trend — foldable screens. And while folding phones might seem gimmicky, I think they present the perfect solution to a market-inflicted problem.

Unfortunately, while Apple is reportedly working on folding iPhone prototypes, the latest report suggests it we might wait nearly three more years for Cupertino’s first crack at such a device.

That’s way too long when the Android market is pressing forward fast. Please, Apple, don’t make us wait for a folding iPhone.

The new Galaxy Z Flip is one of the most expensive phones you can buy right now but it doesn’t come with an ad-free experience.

Less than a week after the phone launched, new owners discovered that Samsung put advertisements directly into the phone app. Anytime Galaxy Z Flip users go to make a call on the device they paid for they’re greeted with ads based on places nearby.

Look at this ugly interface:

The future of folding phones took a step in a new direction today with Samsung’s unveiling of the Galaxy Z Flip.

Taking a different approach to folding displays than the disastrous Galaxy Fold, the Z Flip packs a screen that folds from a tiny clamshell device, into a full-size 6.7-inch smartphone. And it comes with some novel uses that could change how app design is approached.

Samsung is already putting out commercials for its new foldable phone before the device has even been announced.

With a big event scheduled in San Francisco tomorrow, Samsung ran a teaser ad for its new smartphone during the Oscars last night and we have to admit, this thing actually looks pretty neat.

Take a look at this futuristic clamshell:

Samsung’s next big keynote is just over a week away but the biggest surprise has already been spoiled.

Hands-on video of a leaked model of Samsung’s next folding-display smartphone, the Galaxy Z Flip, surfaced on the Twitter this weekend showcasing many of the phones features. Tons of details of the phone had already leaked online but now we can finally see the clamshell design in action.

Check out how long the display is: