Swatch has filed a complaint against Samsung for allegedly infringing upon trademarks on watch face designs.
The Swiss watchmaker claims Samsung’s downloadable smartwatch faces “bear identical or virtually identical marks” to those Swatch uses for brands like Longines, Omega, and Tissot.
Samsung really wants to compete with Apple Watch on the fitness front, as shown by a pair of new wearables the Korean company unveiled Wednesday. The Galaxy Watch Active offers a “full smartwatch experience,” the company said, while the Galaxy Fit works more like a stripped-down fitness tracker.
Framing both new devices as essential for health in the modern world, Samsung ripped a page from Cupertino’s successful health-centric marketing of Apple Watch. But it also dunked on Cupertino with some features that will make Apple Watch owners drool.
