| Cult of Mac

Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

What If Apple Ripped Samsung Off For The iPhone 6? [Gallery]

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The Rumor: iPhone 6 will launch on September 19th

The Verdict: Too soon to tell. Every summer the 'When Will Apple Launch the Next iPhone' guessing games begin, and first up to the plate this year is the Chinese site Laoyaoba. They've pegged the launch date for September 19th. We're still months away, so it's impossible to tell if this is valid or if Apple has even set a date internally, so until we get a Jim Dalrymple 'yep' on this, we'll hold off on clearing our calendars.


There are a lot of crazy rumors floating around out there about the iPhone 6. It might boast a huge screen, come in different colors, have a polycarbonate body, and maybe even a fingerprint sensor. If you believe even half of those rumors, then this might be Apple’s craziest iPhone yet.

Most of the rumors will probably be proven false, but what if Apple decided to go down a crazy path and actually rip off Samsung’s smartphones? Well, one concept artist decided to dream it up.

Cult Of Android Will Be At MWC Next Week — Here’s What You Can Expect

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Barcelona's Fira Gran Via — the home of MWC 2013.

Cult of Android will soon be on its way to Barcelona for this year’s Mobile World Congress — which kicks off Sunday, February 24 — where we’re expecting a whole host of announcements regarding new smartphones, tablets, apps, and accessories. More than 65,000 people will attend the event, and they’re all there for one thing: to see what’s on the horizon in the world of mobile for 2013.

We’re expecting new devices from Samsung, LG, ZTE, Huawei, Nokia, Asus, and more — and you can follow all of our coverage from here. In the meantime, here’s what you can look forward to.

Samsung’s Galaxy S IV Will Push The Boundaries Of Retina, And Apple Needs To Keep Up

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Samsung’s got a flagship smartphone coming down their pipeline. It’ll probably be called the Galaxy S IV. It will probably be launched in April. It will have all kinds of great and ridiculous features that I’m sure Android fans will love. But it will also have a screen that knocks the socks off Apple’s Retina display.

There have been rumors for a while now that Samsung wants to add a display to the Galaxy S IV that’s much more pixel dense than the iPhone’s Retina display. According to the latest reports, the Galaxy S IV’s display will have a pixel density of 440ppi, which sounds like overkill, but it’s actually something Apple needs to consider adding, too.

Samsung VP Confirms Galaxy Note 8.0 Will Be Unveiled At MWC, Galaxy S IV ‘Soon’

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The Galaxy Note 10.1 is about to get a little brother.

Samsung Mobile vice president JK Shin has confirmed to a Korean news outlet that the company will unveil the Galaxy Tab 8.0 at Mobile World Congress in Barcelona next month. The device, which is believed to be an iPad mini competitor, is expected to offer an 8-inch display with a 1280×800 resolution, coupled with a 1.6GHz quad-core processor.

Samsung To Increase Its Lead Over Apple In 2013 As Smartphone Share Rises 35% [Report]

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Samsung and Apple are the only two smartphone vendors currently seeing growth in the United States, and although it was Apple that saw the most between September and November of last year, it’s Samsung who will attract most customers throughout 2013. The Korean electronics giant will see 35% growth over the next 12 months, according to Strategy Analytics, further increasing the lead over its arch rival in Cupertino.