I know, you’re tired of hearing, “Frank Ocean’s new album is amazing!!!” Me too. I’m interested less in the album itself, and more in what it means for the future of music.
With a pair of Apple Music exclusives, Frank Ocean pulled a fast one on his old record label — and shook up the the entire record industry. It’s the latest indicator that Apple sits at the center of a rapidly evolving music industry, where rules and strategies are changing by the minute. Now everyone from Spotify to Universal Music Group is frantically trying to figure out what to do.
Scoring an exclusive album deal with Apple Music can be highly lucrative for artists looking for independence, but it might come with some serious payback from Spotify, which is reportedly punishing musicians that sign such deals.
Musicians have been dragged into the fight between Apple and Spotify, according to new reports saying Apple’s rival is threatening to bury artists in its search results. Meanwhile, Spotify has denied the accusations, which come from anonymous sources cited by Bloomberg and The New York Times.