Apple names senior exec to promote its augmented reality initiatives

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There are plenty of AR apps but few people have heard of them. An Apple veteran has been tasked with changing that.
Frank Casanova is Apple's new AR boss.
Photo: Apple

Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings.

Apple has been hard at work in this area for years, but its developer tools and the resulting AR apps haven’t attracted significant attention. Perhaps that’s why there’s a new senior director in charge of promoting them.