The court battle between Epic Games and Apple will really start affecting Fortnite players on Thursday. That’s when the next season of the wildly-popular game will drop, but not for anyone using an iPhone, iPad or Mac.
Apple on Friday asked a judge to deny Epic Games’ request for a court order forcing Apple to return Fortnite to the App Store. In a filing, the iPhone-maker said Epic Games brought the ban on itself by its own actions.
The court’s decision will determine whether this wildly popular game will be available for iPhone and iPad users while a potentially lengthy court battle between Apple and Epic Games goes on.
This week on The CultCast: It’s a battle of the titans! Fortnite developer Epic Games takes Apple to court over its App Store policies, and the dev just might get its way. Plus: Apple and its stock hit another astonishing milestone; Jon Prosser was right — Apple has begun rebranding Beats; and Apple TV+ finally makes the move we’ve been waiting for: bundling premium channels for one low price.
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Epic Games will hand out anti-Apple prizes in a new Fortnite tournament due to take place Sunday, August 23.
Prizes will include a “Free Fortnite” hat modeled after Apple’s classic “Think Different” branding, the in-game skin for the evil-looking Apple Big Brother character (dubbed the “Tart Tycoon”) from Fortnite‘s “1984” Mac ad parody, and more.
Epic Games, maker of Fortnite, is recruiting a team of like-minded companies to join its fight against Apple and its App Store policies, according to a report from The Information (paywall).
The publication claims that Epic is getting in touch with other companies that disagree with the App Store’s strict rules. Two of these companies are reportedly Sonos and Spotify. However, neither of them has officially joined the coalition.
Shortly after Fortnite was unceremoniously ejected from the App Store Thursday, Epic Games dropped a — no pun intended — epic parody video depicting Apple as the same dystopian Big Brother it had railed against in its famous Nineteen Eighty-Four commercial for the original Macintosh.
But this is far from the first time Apple’s sledgehammer-tossing, Ridley Scott-directed Mac ad has been spoofed. Here are five more times that shows or companies satirized the imagery of what might be Apple’s best-known advert.