Apple now protects enough forest to produce all its paper packaging

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forest
Apple is smashing its previous forestry targets.
Photo: Whitney Flanagan, The Conservation Fund

Apple is now protecting enough sustainable forest land to cover all its paper packaging needs. The news is a major milestone for Apple, which has been buying up massive swathes of forest around the world for the past couple of years as part of its sustainability drive.

It means that Apple has already hit its goal of protecting 1 million acres of responsibly-managed forest by 2020 — two-and-a-half years ahead of schedule!

Apple just bought a forest 2.5 times the size of Manhattan

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forest
Apple's forest in North Carolina - where future iPhone boxes are born. Photo: Whitney Flanagan, The Conservation Fund
Photo: Whitney Flanagan, The Conservation Fund

When you’re the richest company in the world you can afford to do crazy things: build a spaceship campus, start secret electric car projects, or buy an entire forest.

Apple announced today that it’s buying up 36,000 acres of private forest land that will be sustainably harvested and used for its packaging.

The land is broken into two tracts in Maine and North Carolina and will be managed by the Conservation Fund. Combined, the two tracts are more that two times the size of Manhattan. The pulp from the trees will go toward Apple’s packaging needs, but other companies will be able to buy fiber from them too.