Apple has donated $500K to the anti-poverty initiative SF Gives, according to people close to the matter.

Launched in March this year, SF Gives is the joint venture of Salesforce.com CEO Marc Benioff and Daniel Lurie, CEO of the nonprofit Tipping Point. Their goal is to get 20 businesses to contribute $500,000 each to fund local charitable programs.

Of course, when you’ve got more money in the bank than the gross domestic product of the whole of Luxembourg, giving $500K to charity isn’t exactly breaking the bank. But it’s interesting because it shows a public commitment to charity in line with Tim Cook’s vision for Apple as a philanthropic “force for good” in the world.

Write it off as a smokescreen to cover sliding profit and margins if you want, but Tim Cook’s belief in the culture of Apple came across loud and clear during Monday’s conference call with analysts and reporters.

Speaking about Apple as a “force for good in the world beyond our products” Cook claimed that, “Whether it’s improving working conditions or the environment, standing up for human rights, helping eliminate AIDS, or reinventing education, Apple is making substantial contributions to society.”