Tim Cook spotted testing glucose tracking on Apple Watch

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Cook
What's Tim hiding up his sleeves?
Photo: Jim Merithew/Cult of Mac

The next major breakthrough for Apple Watch is currently being tested by none other than Apple CEO and fitness freak Tim Cook.

A new report claims that Cook has been spotted walking around Apple’s corporate headquarters wearing a special Apple Watch attachment that could be a game-changer for people with diabetes.

Leaked Fitbit smartwatch looks too ugly to beat Apple Watch

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Fitbit's first true watch looks boring.
Fitbit's first true watch looks boring.
Photo: Yahoo

Photos of the first real smartwatch by Fitbit leaked to the internet today and based on the teaser images, Apple doesn’t have much to worry about.

Fitbit is supposedly planning to launch its proper smartwatch this fall along with a pair of Bluetooth earbuds. The company originally planned to unveil the products this spring to get a head start on Apple, but it looks like they could use some more development.

Take a closer look:

Nike unveils new Apple Watch with ‘bone and black’ band

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Say hello to the new Nike Apple Watch.
Say hello to the new Nike Apple Watch.
Photo: Nike

Apple’s partnership with Nike has birthed a fresh new look for the Apple Watch Series 2 aimed at runners with a passion for style.

Nike unveiled its new twist on Apple’s iconic wearable today, dubbed the Apple Watch NikeLab. Nothing is new on the watch as far as hardware upgrades go, but the new “bone on black” band is so gorgeous fitness freaks will probably be lining up to get it on their wrists.

Teens love their iPhones more than ever

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iPhone 7 red
iPhone is king among teens.
Photo: Ste Smith

The iPhone has never been more popular with teens, according to a new survey that found 76 percent of U.S. teenagers with a smartphone own an Apple.

Investment firm Piper Jaffray’s semiannual teen survey discovered that iPhone ownership among teenagers rose seven points from spring 2016, when 69 percent of U.S. teens owned an iPhone. The news gets even better for Apple — 81 percent of teens surveyed say they plan to buy an iPhone the next time they upgrade.

Beyoncé lends a hand in colorful Apple Watch ad

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Apple Watch is the perfect workout companion.
Apple Watch is the perfect workout companion.
Photo: Apple

Apple dropped a colorful new ad for the Apple Watch Series 2 this morning to promote the wearable’s fitness features and waterproof design.

The fun new Apple Watch ad features a cast of different athletes going through their workouts while Beyoncé’s song “Freedom” blasts throughout the video. Other athletes and adventurers can be spotted in the minute-long ad that encourages watchers to “live bright.”

Check it out:

How to set up and track Apple Watch wheelchair workouts

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Apple watch wheelchair exercise
Apple Watch now supports wheelchair users.
Photo: Buster Hein/Cult of Mac

People in wheelchairs no longer get treated like second-class citizens when it comes to Apple Watch’s fitness-tracking features. With the recent watchOS 3.0 update, which brings lots of big changes to the fitness-oriented wearable, Apple Watch wheelchair workouts can be tracked after a quick and easy setup.

Apple Watch Nike+ launches in 41 countries on October 28

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Apple Watch Nike Plus
You have to buy a Nike+ watch to get the band.
Photo: Buster Hein/Cult of Mac

New Macs aren’t the only new products on the horizon for Apple this week.

Apple revealed today that the Nike+ edition of the Apple Watch Series 2 will be available in over 41 countries starting Friday. More countries will get supply during the weekend. But if you want to buy a Nike+ band for the Apple Watch you already own, you’re out of luck.