Apple’s website confirms that Apple Watch Nike+ will become available October 28. Customers can preorder all four models of the device now, with prices starting at $369 for the 38mm variant and $399 for the 42mm.
Fitbit reported its best-ever holiday sales this week, but investors are fretting because the wearable maker’s guidance for the current quarter is lower than expected. Some analysts are questioning whether Fitbit can hold its own against competition from Cupertino.
Apple Watch has proved to be a fantastic fitness tracker for many Cult of Mac readers. So I was curious to find out how Fitbit’s trackers compare. They may be cheaper than Apple Watch, but are they as effective at promoting healthy habits?
The Activity app on your Apple Watch suggests new “Move goals” each week, based on how many calories you burned the previous week. To test how this works in practice, I accepted every new goal my Watch suggested during the past 10 weeks.
The Move goals became progressively more challenging as the test went on. They nearly doubled, from 950 to 1,840 calories, and I could no longer keep up. I realized that Apple is following the Peter Principle, and that’s why I was always destined to fail.
When you run with Apple Watch, swiping to the right in the Workout app reveals your heart rate. Does the device display this data just for curiosity value, or can Apple Watch heart rate information actually improve your running?
I’ve started cheating on my Apple Watch. It’s not that I don’t love it. It’s amazingly beautiful. It does stuff I didn’t even know I’d like. But when it comes to running wild in the outdoors, I’ve found a smartwatch that satisfies me more than Jony Ive’s wearable does.
For the past week I’ve been testing the Garmin Fenix 3, a top-of-the-line smartwatch from a company that’s made a name for itself by providing runners and outdoorsmen with some of the best wrist-worn fitness tech. I hate wearing the Fenix 3. While Apple Watch gently caresses my wrist, the Fenix 3 feels like I’ve strapped a tank to it. Yet it boasts features Apple Watch doesn’t have that I’m starting to think I can’t live without on runs and hikes.
I don’t plan to completely break up with the Apple Watch anytime soon, but I’m ditching it during my four-day trek through the Grand Canyon this weekend because there are still a couple things it needs to learn before it can truly be the best all-around fitness tracker.
Many people say they want to get fit, but what does this actually mean? Fit for what?
The websites of leading fitness trackers, like Apple Watch, Fitbit, Microsoft Band and Jawbone Up don’t shed much light on this question. They talk a lot about the things that their devices measure, and even suggest changes in how we go about our day, but they rarely explain why this matters or what the actual benefits are.
Fitbit is looking to make a splash on Wall Street by filing to go public. The company behind the Flex activity trackers announced it is looking to raise $100 million in an initial public offering later this year.
Fitbit sold 10.2 million devices last year, and is the first wearable technology company to go public. But now that Apple Watch is available to the public, Fibit is warning investors in its filing that it could potentially be “more competitive than our products and services.”
The Food and Drug Administration is in a tough spot when it comes to health-tracking wearables. As the U.S. government agency in charge of regulating medical devices, it can’t promote health-oriented technology that doesn’t do what it claims, but it also doesn’t want to stifle innovation at a time when Silicon Valley is finally turning its attention to the field.
That’s why, according to a new report, the FDA is giving the tech industry, and particularly tech giants like Apple, leeway to develop new products without aggressive regulation.