Apple Launching New Marketing Push For Final Cut Pro X To Win Over Professionals

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Final Cut Pro X

It has been two years since Apple debuted the completely redesigned Final Cut Pro X in the Mac App Store for only $300. Final Cut Pro X was a simplified, barebones version of the $700 workhorse that came before it, and Apple managed to lose the faith of many media professionals in one fell swoop. Although Apple has continued to add big features to the new Final Cut over the years, many pro users have abandoned it for other alternatives.

Apple is beginning a new Final Cut marketing push to win back the hearts of professionals, according to a new report.

Apple’s Latest Update To Final Cut Pro X Brings Multichannel Audio, RED Support, And Much More

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The new dual viewer in Final Cut Pro X means you can compare shots quickly.
The new dual viewer in Final Cut Pro X means you can compare shots quickly.

At the 2012 National Association of Broadcasters show back in April, Apple promised a huge update to Final Cut Pro X before the end of the year. While Apple unveiled the iPad mini and a host of new products in San Jose yesterday, employees in Cupertino pushed out that update for Final Cut Pro X users in the Mac App Store.

Yesterday’s update is the biggest update to Final Cut Pro X ever, and it proves that Apple still cares about professionals.

Things You May Not Already Know About The New MacBook Pro’s Retina Display

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If your Retina MacBook Pro isn't delivering the battery life you expected, try this simple fix.
If you're the lucky owner of a new MacBook Pro, here are some things you should know.

We’ve been drooling over the next-generation MacBook Pro since Apple unveiled it at WWDC earlier this month, and we thought we knew all there was to know about its gorgeous high-resolution Retina display. However, Apple surprised us with a new FAQ page on its website this morning, which reveals a number of things about the notebooks new screen that we hadn’t heard before, which will help you make the most of your new display.

Here are a few of the things that you may be interested in.

WWDC Gone Wild On This Week’s CultCast – New MacBook Pros And iMacs

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cultcast-macbook.jpg

Apple’s World Wide Developer Conference is swiftly approaching (June 11th!), and we know they have some big announcements up their sleeves. Will we see new “Air like” Macbook Pros with SSDs and no DVD drives? Are updated iMacs with Retina displays on the horizon? And what about iOS 6? We tell you what we know on our brand new CultCast.

And then a segment we love: listener questions! You’ve tweeted at us and we’re ready to answer all your queries.

Our all-new CultCast is on iTunes now — subscribe to listen and read on for our show notes!

Give Your Videos And Indie Projects Award-Winning Effects With Autodesk’s New Smoke

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Smoke 2013 unites editing and special effects in one timeline.
Smoke 2013 unites editing and special effects in one timeline.

Visual editing software Smoke may now be in the clear for prosumer or indie filmmakers.

Autodesk’s latest version of Smoke will cost $3,495 and you can run it on your MacBook Pro. While that same wad of cash may still be enough to get you a cruddy used car, that’s about one-third the $15,000 price the California-based multinational was asking for the previous version of the software released just last year. The more affordable price may put cool effects like green screens and 3D within reach.

Apple Promises To Add Multichannel Audio Editing & More To Final Cut Pro X This Year

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Apple has some huge improvements for Final Cut Pro X in store for this year.
Apple has some huge improvements for Final Cut Pro X in store for this year.

Apple has promised to issue a major update to Final Cut Pro X “sometime during 2012” that will deliver a number of new features, including multichannel audio editing, dual viewers, and more, to its professional video editing software. The Cupertino company provided all the details to producer, editor, and director Larry Jordan.

Apple Releases ‘Significant’ Update For Final Cut Pro X To Add Multicam Editing, XML Support, More

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Apple has some huge improvements for Final Cut Pro X in store for this year.
Apple has some huge improvements for Final Cut Pro X in store for this year.

Apple has issued what it describes a “significant” update to its Final Cut Pro X software today, adding a number of features that many users missed with the initial release. Those features include multicam editing, XML support, advanced chroma editing, and more.

Apple Completed, Then Killed A 64-Bit Version Of Final Cut Pro 8 [Rumor]

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apple_made_64bit_fcp8

Apple’s release of Final Cut Pro X earlier this year was controversial, to say the least. While the update finally brought 64-bit support to the flagship video editing application, it left behind loads of functionality that users of Final Cut Pro 7 and Final Cut Pro 8 had come to depend upon.

In fact, the debacle was so bad that except for the speed increases that came from Final Cut Pro X’s 64-bit support, many video professionals thought the update was effectively a downgrade from FCP8. Which makes today’s report even more incredible, because a prominent Final Cut expert is now asserting that Apple killed off a completed 64-bit version of Final Cut Pro 8 at the last minute. What?