In an open letter sent to Apple CEO Tim Cook on Tuesday, more than 100 film and TV professionals called on the company to publicly commit to building its video editing software Final Cut Pro into an industry-standard tool.

The group praised FCP as as “the biggest leap forward in editing technology since the move to digital” but complained it’s not living up to its potential.

The group noted, bitterly, that even the crew on CODA — the first streaming service release to win a Best Picture Oscar, and Apple’s own release — would probably not have chosen to edit it with FCP.

Oscar-winning director Steven Soderbergh has sworn off big expensive motion picture cameras for the camera in his pocket. Your iPhone is no different from his, so get out there and make the movie that’s locked in your head. It could win you $10,000 in the Moment International Film Festival.

Rian Johnson, director of 2017’s Star Wars: The Last Jedi, released a new film today shot on the iPhone 11 Pro.

OK, it was a just little montage of pretty scenes around Paris he posted on Vimeo. Apple loaned Johnson a new iPhone to play with prior to today’s public rollout.

That outrage you’re feeling over the cost of Apple’s new Mac Pro is your first clue this computer is not for you.

In fact, it’s not a computer, it’s a workstation. And for those who work in jobs requiring fast, sophisticated set-ups, the new Mac Pro — even once they pay for all the beefy components — comes with a fair price tag.

The WWDC keynote delivered exciting news for every Apple user, but for photographers of all stripes, Monday was their jackpot.

Professional photographers and filmmakers finally got a new Mac Pro that can handle ambitious workflows.

Operating system updates due out this fall for Mac, iPhone and iPad will bring a slew of new features for editing and organizing.

The iPad will be an even more capable tool in the field and changes to the iPhone camera should tamp down those worries that Apple was falling behind the likes of Huawei, Samsung and Google.

And we’re not even talking about the new hardware coming this fall.

The iPhone as a tool for filmmaking made us gasp and marvel last year. Are there any other cinematic frontiers left to conquer?

The sketch comedy troupe I Want My Mommy has taken the feature film in a whole new direction – reverse. It shot a feature film with the backup camera on the Toyota Prius.

DJI, which has taken our filmmaking aspirations airborne with its popular line of Phantom drones, has brought its tech genius back to Earth with a new handheld camera with three-axis gimbal stabilization.

The Osmo can record 4K video or 12-megapixel still images all atop a grip with built-in controls, a stereo microphone plus an audio jack for more sophisticated sound recording.

The iPhone is the gold standard for modern design – and that sometimes gets in the way of some of its amazing functions.

Take photo and video. Even the most serious photographers and filmmakers can create high art with an iPhone, but conventional cameras, no matter how clunky they seem today, were designed with grip and stability that is missing from an iPhone.

A startup company has created an iPhone 6 case that converts the iPhone into a retro-looking handheld movie camera, complete with cinematic lenses, a viewfinder, film trigger and a mount for mics and lights.

Want to see just how good the iPhone 4S is as a video camera? Yeah, so did this guy. So he made a side-by-side comparison – and the results show the 4S is a pretty impressive piece of video recording kit.