I’ve always thought of FileMaker as “databases for the rest of us” – the software is easy to understand for even novice users, it has an immense focus on visual design that allows users to create impressive looking solutions quickly and easily, and it packs quite a bit of power. All of those traits get a boost in FileMaker 12, which was released this morning.

My first impression on using FileMaker 12 is that the company took all the things I’ve always like about FileMaker Pro and Server and turned them up to 11 – particularly when it comes to making mobile solutions.

SAN FRANCISCO, MACWORLD 2011 — If there’s one thing we’re hearing over and over at Macworld this year, it’s the word “enterprise.” There’s a lot of companies getting ready for a huge wave of iOS deployments by enterprise in 2011.

One company ready to jump on the enterprise bandwagon is FileMaker, whose FileMaker Go iOS app allows FileMaker databases to run on the iPad or iPhone. That means businesses can make custom database apps — everything from email clients to iTunes clones — without going through Apple.

“A lot of people think they have to develop their own app to do something but its not necessarily necessary to do an app,” said FileMaker spokesman Kevin Mallon. “If you’ve got FileMaker Pro, you’ve got an app.”

According to FileMaker, its database software is currently the only way enterprise can get custom apps on the iPhone or iPad without coding a custom solution and submitting it through the App Store.

The pharmaceutical company Merck, for example, created an iOS app to share the company lexicon of drug names, special acronyms and competing drug companies’ names and terms.

“You don’t have to be a serious programmer to do an app,” said Mallon. “It’s dead easy.”