A man was robbed of 300 iPhones he’d just purchased at the famous Apple store on Fifth Avenue early Monday. He walked out of the store and was soon assaulted by a pair of criminals who drove off with a bag carrying $95,000 worth of handsets.
It could be worse, though – that was just one of the three bags full of Apple merchandise the New York City man was carrying.
An AirPods-based wall display at Apple’s recently re-opened Fifth Avenue Apple Store features a cool Easter egg for long-time fans.
The Easter egg features Apple’s ultra popular AirPods being used as notes in a piece of sheet music. The music represented is from Apple’s iconic “Here’s to the Crazy Ones” ad campaign, which ran shortly after Steve Jobs’ return in the late 1990s.
Apple is using its Apple Store “Today at Apple” creative sessions to showcase Apple TV+ content. As part of upcoming events at its newly reopened Fifth Avenue Apple Store, Apple will focus on promoting films and TV shows from its streaming video service.
In one case this will involve an appearance from the crew behind the production.
Tim Cook opened the doors at the reopening of Apple’s iconic Fifth Avenue Apple Store in New York, just as the iPhone 11 went on sale.
Cook counted down to the 8am EST opening with fans, then pushed open the large glass doors to let customers inside the refurbished Apple Store. He even threw out high fives as people filed into the store to buy their new handsets and Apple Watches Series 5s.
Apple’s redesigned Fifth Avenue Store will open to the public tomorrow, bigger and better than ever. However, the landmark New York City store replaces a trademark Apple architectural design — the glass staircase — with a twist.
Apple’s Fifth Avenue Apple Store refurb has being going on since 2017 — and it looks like it’ll be worth the wait.
According to new images, the iconic glass cube is getting a slightly psychedelic upgrade, with an iridescent coating that reflects every color under the sun. It’s a neat, attention-grabbing nod to the classic Apple rainbow logo which disappeared 20 years ago last month.
