It’s no secret that AT&T is the least affordable carrier for the iPhone in the U.S. While T-Mobile has quickly rebranded itself as “The UnCarrier” and other prepaid carriers have attracted customers with their flexible plans and cheaper service, AT&T has clung to its expensive data and phone plans. All that might be ending soon though.
AT&T is planning to launch a pre-paid brand called ‘All In One” on June 15th to compete with other pre-paid carriers like Cricket, U.S. Cellular, Boost and now T-Mobile. The new AT&T pre-paid brand will offer customers monthly services starting at $35 per month for feature phones and $50 per month on smartphones.