| Cult of Mac

Fake Steve’s Must-Read Take on Schmidt’s Board Resignation



Fake Steve has a hilarious series of posts about Eric “Squirrel Boy” Schmidt’s resignation from Apple’s board. Much better than the real news and boring analysis. Starts with Squirrel Down! and continues:

“Eric, let me tell you something. After what you pulled here at Apple, no one will ever trust you again. You’re a dead man. Okay? You are the herpes of the tech industry. You lame-ass spy. You backstabbing, flack-fucking thief. You sat in our meetings and learned all of our secrets. You listened to our product development plans. Then you went off and copied our products and now you’re trying to fuck me in the ear with my own ideas.”

Then he goes on to detail the hilarious phone calls Steve has taken from wannabes looking to fill Schmidt’s empty seat, including Woz, Kara Swisher, Jon Shirley, Guy Kawasaki, Robert Scoble and Chris Anderson.

Worth reading in order to appreciate how the joke builds (I made the mistake of reading them backwards). Highlights are the Kawasaki and Anderson posts.


Fake Steve Jobs Is Back


Dan Lyons at a San Francisco book signing in 2007 with tech podcaster Veronica Belmont and Bike Helmet Girl, a recurrent character in the Secret Diary.

Steve Jobs may not be back to work yet, but Fake Steve is.

Fake Steve Jobs (aka Newsweek columnist Dan Lyons) has started blogging again.

Over the weekend, Fake Steve made a series of off-color jokes about Steve Jobs’ recent liver transplant. The posts are classic Fake Steve  — sick, tasteless and LOL funny.

Unfortunately, it may not last.

‘Fake Steve Jobs’ Lashes Out on CNBC



A couple of the larger media egos on the Apple beat got into a public spat on CNBC Wednesday, in the wake of Steve Jobs’ sudden decision to step aside from day-to-day operations in Cupertino.

Newsweek columnist Dan Lyons, who outed himself as the man behind the formerly wildly popular blog Fake Steve Jobs told CNBC’s Silicon Valley bureau chief, Jim Goldman, he’d been “played” and “punked” by his sources at Apple.

Goldman had previously reported, in the wake of Jobs’ decision to forgo the keynote address at Macworld 2009, that his sources had assured him the Apple CEO was fine and healthy and that the company’s decisions around Macworld had more to do with its long-term market strategy, and had not been guided by any concerns about Jobs’ health.

The clip is a bit of Kabuki theater that reminds one of nothing so much as children squabbling over a dying parent. It devolves, as so many of these things do, into a tempest of shouting and mewling. The conversation’s moderator sums it up nicely at the end, saying, “nobody can hear anything you guys are saying because you’re talking all over one another, and we’re out of time.”


Via Cnet

“Calvin and Jobs,” the Story of a Boy and His iCEO



In my childhood, I had two obsessions: Calvin and Hobbes and Apple. And someone has finally had the foresight to bring them together for Calvin and Jobs, which chronicles the adventures of a boy and his imaginary Apple CEO. It’s quite witty, very much in the tone of the real series. The cartooning isn’t so elegant as (almost certainly disapproving) Bill Watterson, but that’s pretty much a certainty. Still, my favorite remix comic since Garfield Minus Garfield, so well done, PinkFloyd99 of Flickr!  Click through the jump for four more adventures of Calvin and Jobs!

Update: This set of cartoons was written by Jacob Lambert and drawn by Gary Hallgren, and is from a two-page spread in the current issue of MAD Magazine.

FSJ is dead — long live Dan?!!




It’s no news that The Secret Diary of Fake Steve Jobs is off-line after what has to be one of the most entertaining runs in recent memory.  That said those of you longing for just one more dose of dry wit and satire FSJ-style need wait no longer.

Dan Lyons, the creative genius behind FSJ has opened another blog — this time in his own name.  Personally, I find it even funnier now that doesn’t have  to voice his satire through the mask of FSJ and can just be himself.

Dan’s new blog can be found at: https://realdanlyons.com/blog/

Fake Steve is Finished



Former Forbes writer Daniel Lyons, uncovered last year by The New York Times as the man behind the blog The Secret Diary of Steve Jobs, posted news today that his often hilarious and always outrageous character “Fake Steve Jobs” is sailing into the sunset.

Lyons wrote “Fake Steve is not really going away. He’s just taking on a new form.” But in a fashion true to form, the post left threads untied and destinations open to the imagination. Lyons begins work as a Newsweek columnist in the fall and is publishing a novel inspired by his work on the blog, according to a post today in the Times’ Technology blog.

Windows 7 Not Backward-Compatible?



Leigh looks over at fellow consultant Pete M., “if this is true, buddy, we’re going to be RICH! RICH beyond our wildest dreams…”

Fake Steve, in a recent story, referred to an article by Dev Corvin, which was breaking news about the forthcoming Windows 7 (which has moved its ship date up to 2009 as a result of the spectacular results Vista has demonstrated in the market…). Found amid the usual Windows blah-blah-blah, which I suffer through so you don’t have to, was this tasty quote:


Dev Corvin, thebetaguy.com :

Windows 7 takes a different approach to the componentization and backwards compatibility issues; in short, it doesn’t think about them at all. Windows 7 will be a from-the-ground-up packaging of the Windows codebase; partially source, but not binary compatible with previous versions of Windows.

Now I didn’t just take FSJ and this Dev guy’s word for it, I employed minimalist “journalistic” research and went ahead and Googled “Windows 7” “Not Backwards Compatible”, which yeilded some 1.8 million hits.

This has me literally giddy with anticipation, see I am a consultant, which my mom thinks is code for being unemployed, and about 55% of my firm’s business world-wide is Microsoft-related. I have half a mind to switch practices from Strategy and Transformation to MS (though those practitioners do look hostilely at my Blackberry let alone my Macbook Pro).

In short, fixing all that broken .NET code out there in corporate America will be tantamount to the Y2K effort 10 years ago; a license to print money for consultants. From the bottom of my heart, Thank you Bill.

Now why should anybody who reads Cult of Mac care about this, other than some kind of surrogate pleasure to be gained from my anticipated financial success?

Because, friends, Microsoft’s lock on corporate IT has every everything to do with backwards compatibility. Should Redmond choose to proceed with this folly, our ranks (of Mac loyalists) are destined to swell such that I might have to consider something other than my MB Pro to make me cool and hip in the eyes of our college hires (as-if… might I suggest a really expensive (and thus exclusive) accessory, like a tablet. –ed)

Gorgeous Steve Jobs Collage is Beautifully Cult-Like




Hey, remember the late 1990s? It was a heady time of rap-rock records, resurgent sci-fi epics, and, most importantly, the photo mosaic, an art form where computer artists take hundreds of tiny images and make a vaguely unsettling and blurry bigger picture.

Now we can take a trip back courtesy of Charis Tevis, a graphic artist commissioned by Fortune for its recent cover story on the iCEO. The rad image (click through to see it in all its glory) basically builds Steve Jobs out of the full portfolio of Apple products.

He’s got a lot of others on his Flickr account, including another image of Steve and one of Barack Obama.

Charis Tevis via Gizmodo

Free Beer at the Gizmodo/Ars Party on the Night Before Macworld



My two favorite tech news sites — Gizmodo and Ars Technica — are hosting a pre-keynote party in San Francisco on Monday night (the 14th) at Harlot, 46 Minna Street. 8-11.30pm.

Giz editor Brian Lam is promising to buy everyone a beer, and there’s schwag (likely shite) for early birds. I’ll be there, and so apparently will Dan Lyons, aka Fake Steve.

Here’s a handy map to the bar.

UPDATE: I just discovered that the free schwag are copies of my books. Ooops.