| Cult of Mac

Steve Jobs considered supersizing the original MacBook Air


Cheap refurbished MacBook Air
A 15-inch MacBook Air was on the cards for Apple in 2008. It never shipped.
Photo: Markus Spiske temporausch.com from Pexels

As CEOs of Apple, both Tim Cook and his predecessor Steve Jobs pride or, in Jobs’ case, prided themselves on the ability to say “no” to ideas. For obvious reasons, most of the time the world never gets to hear what those shot-down ideas actually were.

However, emails disclosed as part of the discovery for the Epic vs. Apple trial, now adjourned, shows one of the ideas that was talked about internally — but ultimately abandoned. That ideas was for a 15-inch MacBook Air, discussed as far back as 2007, the year before Apple debuted its ultra-thin notebook.

‘Fake Steve Jobs’ lands new gig as Silicon Valley’s sharpest tongue


Dan Lyons, formerly known as 'Fake Steve Jobs'. Photo: Dan Lyons
Dan Lyons, formerly known as 'Fake Steve Jobs'. Photo: Dan Lyons

Dan Lyons, the tech blogger who skewered Apple for years on the popular blog ‘Fake Steve Jobs‘, is making a return to tech blogging as editor-in-chief of Gawker’s anti-Silicon Valley site, Valleywag.

Current Valleywag EIC Nitasha Tiku is leaving the site next month, but after years in self-imposed exile, Lyons will take over the reigns to smatter the pending tech bubble implosion his sardonic wit. Lyons, who currently works as a ‘marketing fellow’ for Hubspot, also just helped write season 2 of HBO’s “Silicon Valley.” He’ll make his return as Silicon Valley’s #1 critic in January.

Lyons wrote his new Gawker Media co-workers the following after news broke of his hiring:

Brace Yourselves, Ashton Kutcher’s ‘Jobs’ Movie Is Finally Shipping Next Week!



The new Jobs movie hits Friday, August 16th in theaters. And it’s not going to be pretty.

The movie covers the life of the late Apple co-founder and CEO from 1971, before the founding of Apple, to 2001, when Jobs announces the iPod, thus setting the company on the path to glory and dominance.

You’re going to hate the movie. Here’s why. 

New Stills From Jobs Movie Published



USA Today published a couple of new stills from the upcoming movie, Jobs,which has actor Ashton Kutcher playing Apple co-founder and CEO Steve Jobs and Josh Gad playing co-founder Steve Wozniak.

The movie will premier January 26 at the Sundance Film Festival and hits theaters in April.

Fake Steve Jobs Ad Violates Apple’s Promo Policy [Video]


Picture 1



UPDATE: Youtube has marked the ad “private,” though a few other copies were available when we checked. It no longer appears on the official Pecos channel, either. We’ll let you know if we find out whether they have pulled it for copyright violations or something else.

This ad is a twofer of bad taste: Taiwanese tea makers use a Steve Jobs lookalike as they violate Apple’s policy on third-party promotions.

The 21-second ad stars a fake Steve promoting Pecos tea and the company’s iPad 2 giveaway.

Fake Steve Signs Off (Again) With Harsh Words For Reporters


Dan Lyons, aka Fake Steve Jobs, with Tiffany (aka Bike Helmet Girl) and Veronica Belmont

Day Lyons, aka Fake Steve Jobs, has retired his online satirical column on news of Steve Jobs’ medical leave of absence. Lyons did this last time Jobs took medical leave, saying it was in bad taste to impersonate the CEO while he was sick.

This time around, Lyons has some harsh words for reporters who will inevitably pry into Jobs’ health: