As CEOs of Apple, both Tim Cook and his predecessor Steve Jobs pride or, in Jobs’ case, prided themselves on the ability to say “no” to ideas. For obvious reasons, most of the time the world never gets to hear what those shot-down ideas actually were.
However, emails disclosed as part of the discovery for the Epic vs. Apple trial, now adjourned, shows one of the ideas that was talked about internally — but ultimately abandoned. That ideas was for a 15-inch MacBook Air, discussed as far back as 2007, the year before Apple debuted its ultra-thin notebook.
Dan Lyons, the tech blogger who skewered Apple for years on the popular blog ‘Fake Steve Jobs‘, is making a return to tech blogging as editor-in-chief of Gawker’s anti-Silicon Valley site, Valleywag.
Current Valleywag EIC Nitasha Tiku is leaving the site next month, but after years in self-imposed exile, Lyons will take over the reigns to smatter the pending tech bubble implosion his sardonic wit. Lyons, who currently works as a ‘marketing fellow’ for Hubspot, also just helped write season 2 of HBO’s “Silicon Valley.” He’ll make his return as Silicon Valley’s #1 critic in January.
Dan Lyons lambasted Steve Jobs and his fellow Silicon Valley cronies for years under the Fake Steve Jobs blog, but now after stints at Fortune, Newsweek and Hubspot, the tech writer will mock a new generation of startup wannabes and tech wackos as a writer for HBO’s hit comedy Silicon Valley.
The new Jobs movie hits Friday, August 16th in theaters. And it’s not going to be pretty.
The movie covers the life of the late Apple co-founder and CEO from 1971, before the founding of Apple, to 2001, when Jobs announces the iPod, thus setting the company on the path to glory and dominance.
UPDATE: Youtube has marked the ad “private,” though a few othercopies were available when we checked. It no longer appears on the official Pecos channel, either. We’ll let you know if we find out whether they have pulled it for copyright violations or something else.
This ad is a twofer of bad taste: Taiwanese tea makers use a Steve Jobs lookalike as they violate Apple’s policy on third-party promotions.
The 21-second ad stars a fake Steve promoting Pecos tea and the company’s iPad 2 giveaway.
Day Lyons, aka Fake Steve Jobs, has retired his online satirical column on news of Steve Jobs’ medical leave of absence. Lyons did this last time Jobs took medical leave, saying it was in bad taste to impersonate the CEO while he was sick.
This time around, Lyons has some harsh words for reporters who will inevitably pry into Jobs’ health: