Media formats and devices have a way of circling back into relevance. Vinyl, cassette tapes, heck, even VHS are making comebacks. So it should be no surprise to see the handy iPod shuffle style of music player back on the scene. This time, it’s with an eye to streaming music, courtesy of Spotify.
Sports apparel makers clearly believe that fitness apps are an important part of their futures. Under Armour and Adidas have invested heavily in fitness apps, and Runkeeper’s recent acquisition by ASICS is just the latest in a long series of app acquisitions by apparel makers.
These companies have big brands and deep pockets. Can an indie developer realistically compete with all that? Gareth Nettleton, VP of marketing for indie fitness app Strava, tells me that like any serious athlete, his hard-charging company thrives on competition.
After a brush with cancer prompted me to take my health more seriously, I began using run trackers to start my journey from dad bod to six pack.
At first, running was the only exercise I did. It helped me lose my love handles, but I ended up looking too skinny. I decided it was time to put on some muscle. While Apple Watch and other wearables are great for running, they’re not much help when it comes to bulking up. As I soon discovered, some of the best fitness gadgets don’t fit on your wrist.