Back in the 80s, Apple was modeled not on other PC companies, but Italina auto makers.
How Jobs Modeled Apple on Italian Car Companies, Not Other PC Makers [Sculley Interview]
At Apple, Even Software Code Has To Be Beautiful [Sculley Interview]
John Sculley:
Engineers are far more important than managers at Apple — and designers are at the top of the hierarchy. Even when you look at software, the best designers like Bill Atkinson, Andy Hertzfeld, Steve Capps, were called software designers, not software engineers because they were designing in software. It wasn’t just that their code worked. It had to be beautiful code. People would go in and admire it. It’s like a writer. People would look at someone’s style. They would look at their code writing style and they were considered just beautiful geniuses at the way they wrote code or the way they designed hardware.
Apple’s Meticulous Standards Come From Japan [Sculley Interview]
Apple has a reputation for sweating the details. Even its packaging is beautiful and carefully designed. This all came from Japan, says John Sculley.
John Sculley On Steve Jobs: CultofMac’s Exclusive Interview
On Thursday, we’ll be publishing an exclusive interview with ex-Apple CEO John Sculley. It’s the first time Sculley has talked publicly about Steve Jobs since he was forced out of Apple in 1993.
In the interview, Sculley reveals the secrets of Jobs’ methodology, and a few surprises:
