Exclusive interview

Read Cult of Mac’s latest posts on Exclusive interview:

Apple TV Hacked To Run App Store Apps, What It Means For Developers [Interview]


side-by-side iPhone apps on the Apple TV
side-by-side iPhone apps on the Apple TV

Known developer Steven Troughton-Smith has been able to run iOS App Store apps on the Apple TV fullscreen at the device’s full, 720p resolution. Troughton-Smith also worked on the Siri port that was demoed months ago and made available for jailbroken iOS devices last week.

With the help of another developer by the name of TheMudKip and Grant Paul’s MobileLaunchpad launcher, Troughton-Smith has been able to run iOS apps natively on the Apple TV without using AirPlay.

John Sculley: The Secrets of Steve Jobs’ Success [Exclusive Interview]


John Sculley, Apple's ex-CEO, talks for the first time about Steve Jobs. Illustration by Matthew Phelan.

In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design. But it soon soured, and Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company.

Now, for the first time, Sculley talks publicly about Steve Jobs and the secrets of his success. It’s the first interview Sculley has given on the subject of Steve Jobs since he was forced out of the company in 1993.

“There are many product development and marketing lessons I learned working with Steve in the early days,” says Sculley. “It’s impressive how he still sticks to his same first principles years later.”

He adds, “I don’t see any change in Steve’s first principles — except he’s gotten better and better at it.”

John Sculley On Steve Jobs, The Full Interview Transcript


Steve Jobs and John Sculley, the former CEO of Apple. The pair were dubbed the
Steve Jobs and John Sculley, the former CEO of Apple. The pair were dubbed the "dynamic duo."

Here’s a full transcript of my interview with John Sculley on the subject of Steve Jobs.

It’s long but worth reading because there are some awesome insights into how Jobs does things.

It’s also one of the frankest CEO interviews you’ll ever read. Sculley talks openly about Jobs and Apple, admits it was a mistake to hire him to run the company and that he knows little about computers. It’s rare for anyone, never mind a big-time CEO, to make such frank assessment of their career in public.

UPDATE: Here’s an audio version of the entire interview made by reader Rick Mansfield using OS X’s text-to-speech system. It’s a bit robotic (Rick used the “Alex” voice, which he says is “more than tolerable to listen to”) but you might enjoy it while commuting or at the gym. The audio is 52 minutes long and it’s a 45MB download. It’s in .m4a format, which will play on any iPod/iPhone, etc. Download it here (Option-Click the link; or right-click and choose “Save Linked File…”).

Apple’s Big Mistake Was Hiring Me As CEO [Sculley Interview]



There’s a great scene at the end of Bridge on the River Kwai when Alec Guinness’ character assess his career in the British Army and admits it’s been a disappointment. Ex-Apple CEO John Sculley takes a similar look at his stint at the top of Apple, and says the company made a big mistake when it hired him as CEO. It’s the most surprisingly frank admission I’ve ever heard anyone make about their career.

Here’s what he said:

At Apple, Even Software Code Has To Be Beautiful [Sculley Interview]



John Sculley:

Engineers are far more important than managers at Apple — and designers are at the top of the hierarchy. Even when you look at software, the best designers like Bill Atkinson, Andy Hertzfeld, Steve Capps, were called software designers, not software engineers because they were designing in software. It wasn’t just that their code worked. It had to be beautiful code. People would go in and admire it. It’s like a writer. People would look at someone’s style. They would look at their code writing style and they were considered just beautiful geniuses at the way they wrote code or the way they designed hardware.

John Sculley On Steve Jobs: CultofMac’s Exclusive Interview


John Sculley, Apple's ex-CEO, talks for the first time about Steve Jobs. Illustration by Matthew Phelan.

On Thursday, we’ll be publishing an exclusive interview with ex-Apple CEO John Sculley. It’s the first time Sculley has talked publicly about Steve Jobs since he was forced out of Apple in 1993.

In the interview, Sculley reveals the secrets of Jobs’ methodology, and a few surprises: