| Cult of Mac

Startup’s bankruptcy may put an end to Apple Store ‘Delivery with Setup’ option

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At first Enjoy withdrew to assess its business priorities, but now it has filed for bankruptcy.
At first Enjoy withdrew to assess its business priorities, but now it has filed for bankruptcy.
Photo: Apple/Enjoy

Apple Store’s “Delivery with Setup” option appears to be done for. Its key partner, startup Enjoy, filed for Chapter 11 bankruptcy Thursday. That’s according to a Securities and Exchange Commission (SEC) filing.

This comes less than a year after the startup raised more than $250 million in growth capital and became a publicly traded company.