| Cult of Mac

For All Mankind and Calls win early Emmys for Apple TV+

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Tinker with virtual objects in a ‘ For All Mankind: Time Capsule’ augmented-relative application.
An AR app created for “For All Mankind” scored Apple TV+ an Emmy Award.
Screenshot: Apple TV+

Two Apple TV+ shows won Primetime Emmy Awards on Wednesday. For All Mankind: Time Capsule won for Outstanding Innovation in Interactive Media while Calls won for Outstanding Motion Design.

These juried awards were announced ahead of the regular Emmy ceremony that’s happening in mid-September.

Two stunning Apple ads score Emmy nominations

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Shot on iPhone nature
A nature video shot with iPhone XS cameras is up for an Emmy.
Photo: Apple

A pair of Apple videos were nominated for the Emmy Award for Outstanding Commercial. One celebrates the history of the Mac, while the other beautifully shows off the capabilities of the iPhone XS camera.

Watch both of them now.

Apple picks up high-budget TV series Pachinko

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Pachinko
Pachinko got has been greenlit by Apple.
Photo: Grand Central Publishing

Apple may have found its own answer to Netflix’s popular TV show, The Crown

The iPhone-maker has reportedly ordered an eight-episode series based on the New York Times bestselling novel Pachinko. After beating out multiple other bidders for the project Apple is allegedly throwing more money behind the Pachinko than most of its other series as it aims to make a splash at the Emmys in 2020.