| Cult of Mac

Apple TV+ wins pair of Emmys for Ghostwriter and Peanuts in Space

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Apple TV+ has scored a couple of big Emmy wins.
Photo: Apple

Apple TV+ picked up two Daytime Emmy awards over the weekend, including “Outstanding Children’s or Family Viewing Program” for Ghostwriter and “Outstanding Single Camera Editing” for Peanuts in Space: Secrets of Apollo 10.

While two wins is only a fraction of the 17 nominations Apple received, it’s still an impressive achievement. Apple TV+ only launched in November last year. Apple has reportedly made winning awards a big part of its Apple TV+ strategy.

Two stunning Apple ads score Emmy nominations

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A nature video shot with iPhone XS cameras is up for an Emmy.
Photo: Apple

A pair of Apple videos were nominated for the Emmy Award for Outstanding Commercial. One celebrates the history of the Mac, while the other beautifully shows off the capabilities of the iPhone XS camera.

Watch both of them now.

Apple eyes 2020 Emmys for its slate of original shows

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FireWire lands Apple its first Emmy.
Apple has its eyes on an Emmy.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple has its eye on awards glory with its original video content, a new report claims. It suggests that Apple is looking to take on not only the likes of Amazon and Netflix, but also established studios.

By putting together a dedicated team with awards strategy experience, Apple is reportedly aiming to be in the running for Emmy awards as early as 2020.

Carpool Karaoke lands Apple a big win at Emmy Awards

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Carpool Karaoke
Carpool Karaoke was a winner at Sunday's Creative Arts Emmy Awards.
Photo: Apple

Apple’s foray into original television programming has paid off with an Emmy Award.

Carpool Karaoke, a series spinoff of a segment done by James Corden on the Late Late Show, beat out Saturday Night Live, The Daily Show and the Tonight Show, to win the Emmy in the category of short-form variety series.

The Emmy was awarded Sunday night at the Creative Arts Emmys.

Apple focuses on Apple Music playlists for its exclusive Emmys ad

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Apple Music's latest ad brings out the celebs.
Photo: Apple

Apple debuted a new star-studded ad for Apple Music during last night’s 2015 Emmy Awards, featuring singer Mary J. Blige, Scandal actress Kerry Washington, and Hustle & Flow actress Taraji P. Henson.

The ad focuses on the curated playlists of Apple Music, which is a feature Apple has been focusing on to differentiate itself from rival music services.

You can check it out below: