Apple eyes 2020 Emmys for its slate of original shows

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FireWire lands Apple its first Emmy.
Apple has its eyes on an Emmy.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple has its eye on awards glory with its original video content, a new report claims. It suggests that Apple is looking to take on not only the likes of Amazon and Netflix, but also established studios.

By putting together a dedicated team with awards strategy experience, Apple is reportedly aiming to be in the running for Emmy awards as early as 2020.

Carpool Karaoke lands Apple a big win at Emmy Awards

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Carpool Karaoke
Carpool Karaoke was a winner at Sunday's Creative Arts Emmy Awards.
Photo: Apple

Apple’s foray into original television programming has paid off with an Emmy Award.

Carpool Karaoke, a series spinoff of a segment done by James Corden on the Late Late Show, beat out Saturday Night Live, The Daily Show and the Tonight Show, to win the Emmy in the category of short-form variety series.

The Emmy was awarded Sunday night at the Creative Arts Emmys.

Today in Apple history: FireWire wins Apple its first Emmy

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FireWire lands Apple its first Emmy.
FireWire lands Apple its first Emmy.
Image: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

August 22: Today in Apple history: FireWire wins Apple its first Emmy August 22, 2001: Apple takes home a technical Emmy for developing FireWire, the high-speed serial port that allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.

“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering in a press release. FireWire plays a key role in Steve Jobs’ “digital hub” strategy at Apple. However, the technology’s origins go back much further than that.

Apple focuses on Apple Music playlists for its exclusive Emmys ad

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Screen Shot 2015-09-21 at 10.30.30
Apple Music's latest ad brings out the celebs.
Photo: Apple

Apple debuted a new star-studded ad for Apple Music during last night’s 2015 Emmy Awards, featuring singer Mary J. Blige, Scandal actress Kerry Washington, and Hustle & Flow actress Taraji P. Henson.

The ad focuses on the curated playlists of Apple Music, which is a feature Apple has been focusing on to differentiate itself from rival music services.

You can check it out below: