Ted Lasso scoops historical Emmy win for outstanding comedy

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Ted Lasso Emmy win
Another win for Ted Lasso.
Photo: Apple

Apple TV+ on Sunday became the first streaming service to pick up an Emmy Award in a program category, thanks to lovable football-cum-soccer coach Ted Lasso.

The series scooped prizes for Outstanding Comedy Series, Outstanding Actor in a Comedy Series, Outstanding Supporting Actor in a Comedy Series, and Outstanding Supporting Actress in A Comedy Series.

For All Mankind and Calls win early Emmys for Apple TV+

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Tinker with virtual objects in a ‘ For All Mankind: Time Capsule’ augmented-relative application.
An AR app created for “For All Mankind” scored Apple TV+ an Emmy Award.
Screenshot: Apple TV+

Two Apple TV+ shows won Primetime Emmy Awards on Wednesday. For All Mankind: Time Capsule won for Outstanding Innovation in Interactive Media while Calls won for Outstanding Motion Design.

These juried awards were announced ahead of the regular Emmy ceremony that’s happening in mid-September.

Today in Apple history: FireWire wins Apple its first Emmy

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FireWire lands Apple its first Emmy.
FireWire lands Apple its first Emmy.
Image: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

August 22: Today in Apple history: FireWire wins Apple its first Emmy August 22, 2001: Apple takes home a technical Emmy for developing FireWire, the high-speed serial port that allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.

“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering, in a press release. FireWire plays a key role in Steve Jobs’ “digital hub” strategy at Apple. However, the technology’s origins go back much further than that.

Apple wins a technical Emmy for its breakthrough video compression format

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FireWire lands Apple its first Emmy.
No, it's not for any of the shows on Apple TV+.
Image: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple has won another Emmy Award — but, no, it’s not for any of the great shows you’ll find on Apple TV+. Instead, on Thursday Apple was awarded an Engineering Emmy Award for its ProRes video codec, the high quality video compression format Apple developed — which is now standard issue in the movie business.

The award was given to Greg Wallace, director of video apps engineering at Apple. The awards show also featured a short video from Apple engineers Peter Chou and Mitchell Oslick. Check out the video below.

The Morning Show’s Billy Crudup takes home Emmy for best supporting actor in a drama

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Take a bow, Billy Crudup! The Morning Show wins its first Primetime Emmy. Billy Crudup for best supporting actor in a drama series.
Take a bow, Billy Crudup!

Apple TV+’s The Morning Show took home one Emmy award at Sunday night’s 72nd Emmys. Actor Billy Crudup won the category of “best supporting actor in a drama series” for his performance as eccentric network executive Cory Ellison.

Crudup saw off competition from Succession, Better Call Saul, The Handmaid’s Tale, Westworld and, err, The Morning Show (fellow actor Mark Duplass, who plays Charlie Black). This is Apple TV+’s first Primetime Emmy Award.

The Morning Show leads Apple TV+ to 19 Emmy nominations

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New video take viewers behind-the-scenes of The Morning Show
Both Jennifer Aniston and Steve Carell received Emmy nominations for their work on Apple TV+’s The Morning Show.
Photo: Apple

Apple TV+ earned 19 Emmy Awards nominations, including several for The Morning Show, a star-studded drama that was a highlight of the streaming service’s launch last autumn.

That’s not bad for the first year of eligibility for Apple TV+. However, Netflix totally dominated the 72nd annual Emmy Awards nominations, which were revealed Tuesday by the Academy of Television Arts & Sciences. The world’s biggest streamer took home an astonishing 160 Emmy noms. HBO limited series Watchmen scored the most nominations of any single series with 26.

Apple TV+ wins pair of Emmys for Ghostwriter and Peanuts in Space

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ghostwriter
Apple TV+ has scored a couple of big Emmy wins.
Photo: Apple

Apple TV+ picked up two Daytime Emmy awards over the weekend, including “Outstanding Children’s or Family Viewing Program” for Ghostwriter and “Outstanding Single Camera Editing” for Peanuts in Space: Secrets of Apollo 10.

While two wins is only a fraction of the 17 nominations Apple received, it’s still an impressive achievement. Apple TV+ only launched in November last year. Apple has reportedly made winning awards a big part of its Apple TV+ strategy.

Two stunning Apple ads score Emmy nominations

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Shot on iPhone nature
A nature video shot with iPhone XS cameras is up for an Emmy.
Photo: Apple

A pair of Apple videos were nominated for the Emmy Award for Outstanding Commercial. One celebrates the history of the Mac, while the other beautifully shows off the capabilities of the iPhone XS camera.

Watch both of them now.

Apple eyes 2020 Emmys for its slate of original shows

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FireWire lands Apple its first Emmy.
Apple has its eyes on an Emmy.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple has its eye on awards glory with its original video content, a new report claims. It suggests that Apple is looking to take on not only the likes of Amazon and Netflix, but also established studios.

By putting together a dedicated team with awards strategy experience, Apple is reportedly aiming to be in the running for Emmy awards as early as 2020.