Apple is ‘very aware’ of concerns over high iPhone prices

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Which new iPhone is for you? It really comes down to size.
Apple knows the iPhone is getting too expensive.
Photo: Ste Smith/Cult of Mac

Apple COO Jeff Williams says the company is “very aware” of concerns over the rising cost of the iPhone and Mac computers.

Williams, who delivered a brief speech at Elon University in North Carolina on Friday, also disputes analysts’ estimates of component costs for Apple’s products. (Results of a recent teardown suggested a 256GB iPhone XS Max can be manufactured for just $443.)