At a Techonomy conference today, two of the four panelists called out Apple as “most likely to succeed” at a session discussing how advertising could affect existing media companies.
While the session itself didn’t spend a lot of time on Apple, according to Techcrunch, the panel ended with an answer to moderator Dave Morgan’s question on predictiong the world’s most powerful media company in 2020. Digital agency AKQA’s Tom Bedecarre said that Apple would take the top spot, due to the several media delivery platforms that it owns or controls.
Another panelist and CEO of SocialFlow, Frank Speiser, agreed, adding that the time was ripe for a company like Facebook or Twitter to team up with Apple to help improve discovery, thus giving the partnering company a leg up in the media landscape.
Earlier in this day, we reported on a New York Times piece in which the paper claimed that Apple was using a variety of measure to avoid paying U.S. income tax. It turns out that the Times based key pieces of its information on a study that had been discredited two weeks prior.
The data used by the Times included a report by the Greenlining Institute, which made errors in computing Apple’s supposed tax rate at 9.8% for the 2011. The data used by the report effectively compared Apple’s 2011 profit with taxes paid by the company for profits in 2010 and drew unfounded conclusions as a result.
Over the weekend, the New York Times ran another in its series of exposes about Apple. This one focused on Apple’s complex mix of offices and subsidiaries located throughout the world and the U.S. that allow the company to keep large portions of its more than $100 billion in low-tax states and countries.
The report comes after the paper’s expose on working conditions within Foxconn, the contractor that Apple uses to assemble most of its products and calls by politicians and members of the media for Apple to move more of its manufacturing and money to American soil.
During the past few weeks, one quote from Walter Isaacson’s Steve Jobs biography has bounced around the tech and mainstream media. It’s the quote where President Obama asked Jobs about Apple manufacturing jobs that had been shipped oversees and Jobs responds “those jobs aren’t coming back” – words the President decided to ignore during his State of the Union speech last month. Instead, Obama called on tech companies to bring those jobs back.
With all due respect to the White House, it seems pretty likely that those jobs aren’t coming back. Anyone that doubts that needs to reread the first New York Times piece on Apple’s manufacturing partners. The U.S. simply cannot match the manufacturing capacity in China and elsewhere. Get over it. Those jobs are gone but that doesn’t mean Apple and other tech companies aren’t creating new jobs right here at home. In fact, Apple and other tech company have create an entire to category of jobs and filled half a million of them with American workers.
Apple appears to be in the final stages of deciding to create a second data center. The tech giant is reportedly eyeing 160 acres in Prineville, Oregon for a 31-megawatt facility. The location would make Apple neighbors with Google, Amazon and Facebook, companies also locating data hubs in the Northwest state known for enticing tech firms with lucrative tax breaks.
It’s probably good that Apple is in the gadget creation business and not jobs. Turns out, the $1 billion data center the tech giant built down in North Carolina created just 50 full-time local jobs, working out to around $200,000 per spot. Although iCloud and other services likely to come from the site have plenty of tech fans, you won’t find too many “I Love Apple” bumper stickers in a town with double-digit unemployment.