| Cult of Mac

Bendy concept imagines a flexible iPhone 8

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Would a foldable iPhone be useful?
Would a foldable iPhone be useful?
Photo: ConceptsiPhone

The iPhone 8 is expected to be Apple’s most beautiful device ever, but a new concept imagines what it would be like if it was also the most indestructible smartphone.

A flexible screen like the one seen in the video below would come with some big benefits, like the ability to wrap the iPhone around your wrist. Or it could be used as a curved screen for VR viewing.

Check out the neat demo:

‘Leaked’ iPhone 8 parts reveal big design changes

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Photos of alleged glass panels for the iPhone 8, 7s and 7s Plus.
Photos of alleged glass panels for the iPhone 8, 7s and 7s Plus.
Photo: Reddit

The internet might have just gotten its first real look at the iPhone 8, in the form of “leaked” component photos that offer hints at the possible new design of the highly anticipated device.

Pictures that allegedly show the iPhone 8’s front and rear glass panels got posted online today by a person who claims the parts come from a source in China. While we can’t verify the authenticity of the images, they look legit — and they line up with rumors regarding big changes coming to the iPhone 8.

Take a closer look at the iPhone 8 front and rear panels:

iPhone 7 Plus goes to the barber shop in new Apple ad

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portrait mode
Portrait Mode was in beta for a long time on the iPhone 7 Plus.
Photo: Apple

Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.

The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.

Enjoy the funky new video:

Apple’s new Portrait Mode ad puts love in focus

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Portait Mode is for lovers.
Portait Mode is for lovers.
Photo: Apple

Apple’s new iPhone 7 Plus ad will make you fall in love with falling in love.

The new minute-long ad showcases Portrait mode on the iPhone 7 Plus but it’s really about a couple’s romantic stroll through the city while “Sing to Me” by Walter Martin and Karen O plays through the background.

Check it out:

‘Leaked’ iPhone 8 schematic reveals mysterious circle on back

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The big circle in the back might be for wireless charging.
The big circle in the back might be for wireless charging.
Photo: KKSneakLeaks

The Apple rumor mill has churned out yet another alleged schematic for the upcoming iPhone 8, only this time the drawing doesn’t depict a Touch ID sensor in the back.

In the iPhone 8 drawing that surfaced today, Apple appears to have made some big changes — including adding a big area in the back for wireless charging. According to one leaker, the feature would require iPhone 8 owners to keep the device on a charging pad to get juice.

Apple touts Portrait Mode as an antidote to boring profile pics

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Portrait Mode is a game changer.
Portrait Mode is a game changer.
Photo: Apple

Are your social media profile pictures starting to look old and stale? Then Apple has some killer advice for you: buy the iPhone 7 Plus!

Apple just dropped two new video ads for the iPhone 7 Plus that tout the device’s dual-lens camera. With the new Portrait Mode feature, Apple showcases how you can take your boring profile pictures to the next level.

Check it out:

Gorgeous concept video adds Touch Bar to iPhone 8

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iphone 8 concept with touch bar
Would Touch Bar make sense on the iPhone?
Photo: ConceptsiPhone/YouTube

The next iPhone likely won’t be out for at least another seven months, but that hasn’t stopped one Apple fan from dreaming up a gorgeous ad for the upcoming device.

Apple is expected to make the bezels thinner than ever on the 2017 iPhone which is rumored to feature a number of new upgrades. The Concept iPhone YouTube channel created a fake ad that shows how Apple might utilize the extra space by turning the home button section into a Touch Bar.

Check it out:

iPhone’s dual-lens camera might go vertical in 2017

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iphone 7
Apple is planning to change its dual-lens camera already.
Photo: Apple

Next year’s Plus-size iPhone might come with a slightly different dual-lens camera, according to the latest rumors out of Asia.

Citing supply chain sources, the new rumor claims Apple will reposition the secondary telephoto lens on the iPhone so that it sits below the traditional wide-angle lens.

Dual-lens zoom kit pushes iPhone 7 Plus camera further

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Hey four eyes! The Kamerar ZOOM lens attachment expands the telephoto/zoom capabilities of the dual-lens iPhone 7 Plus.
Hey four eyes! The Kamerar ZOOM lens attachment expands the telephoto/zoom capabilities of the dual-lens iPhone 7 Plus.
Photo: Ztylus and Kamerar

The geeky excitement shared by mobile photographers over the dual-camera of the iPhone 7 Plus has not waned.

And as they’ve played with the small optical zoom and blurring backgrounds in portrait mode, two small accessories companies have been quietly but furiously developing a two-lens attachment dedicated to enhancing the reach of the 7 Plus camera.