Every year since 2000, Apple’s Worldwide Developers Conference has concluded with a huge concert called The Bash. This party brings the white and nerdy devs to the yard with bands like Barenaked Ladies (2008), Cake (2009) and OK Go (2010).

We’d like to see Apple switch things up this year. With the recent Beats Music deal still echoing down the halls of Cupertino, it’d sure be nice to see a group up on the Apple stage with a bit more street cred than, say, The Rippingtons (2001).

24 hours haven’t even passed since Apple announced it scooped up Dre’s bass-loving headphone company but that’s not stopping the Dr. and Iovine from busting out an encore to their most successful headphones yet.

This morning Beats revealed its replacing its popular Beats Solo headphones with the new Beats Solo² that not only offer better sound, they’re the most Apple-like set of cans we’ll see before Jony Ive gets his team on them.

I’m a streaming music junkie. I’ve subscribed to Rdio, Spotify and Slacker to rein in my tendency to hoard (and then not back up) music.  Putting a tenner on monthly subscriptions for an all-you-can-listen auditory buffet model appealed to me more than an album-binging approach, too.

Still, the Apple and Beats acquisition rumors (now fact) struck me as tone deaf – what does Beats bring that the other services don’t? So I decided to take the Beats app on my iPhone for good long spin.

Three weeks of speculation and rumors have led to this. Apple is finally buying Beats for $3 billion.

News of the deal broke weeks ago but the tech world is still scratching its head, wondering why Apple decided to buy a company that peddles overpriced plastic headphones and is co-anchored by one of hip-hop’s most notorious MCs.

Forgetting the fact the fact that Beats has captured 60% of its market, makes over $1 billion in sales and has one of the fastest growing music subscription service in the U.S., the acquisition is the most perplexing Apple purchase since NeXT, but now that Tim Cook has broken the silence on why Apple bought Beats we finally answers you wanted to know but were afraid to ask.

Apple’s acquisition of Beats is official, and it’s clear that the move is more about the talent Apple is getting than anything else.

After the buyout was announced this afternoon, Apple CEO Tim Cook explained the reasoning behind the company’s decision. “What Beats brings to Apple are guys with very rare skills,” he said in an interview with Re/code. “People like this aren’t born every day. They’re very rare. They really get music deeply. So we get infusion in Apple of some great talent.”

So it’s obvious that Apple thinks very highly of the people at Beats. But who exactly are they getting as part of the deal?

After Beats co-founder Dr. Dre made an exuberant video post on Vine boasting about becoming the first rap billionaire, many worried that Apple’s deal with the audio and streaming music service — once rumored to be worth as much as $3.2 billion — was scuttled. But a new report suggests it’s still on track for being announced this week, although Dre’s boastfulness may have cost him two hundred million dollars.

Conventional wisdom is that while Beats has a lot of fashion credibility, the actual audio quality blows. So why does Apple want to buy them?

Rumors have swirled that it’s an acqui-hire, and that Apple wants Beats so that it can also own Beats executive Jimmy Iovine and Dr. Dre, whose contacts in the music industry are unparalleled.

But there could be another reason, too. Apple might want to prevent Samsung from purchasing Beats.

If the reports ring true, Apple is about to embark on their largest acquisition ever, and the ramifications could be massive. On this episode of The CultCast, we dissect the Apple/Beats merger, and ask the questions: what could Apple possibly have planned for the world’s most popular headphone brand? Is new wearable headphone tech a part of Apple’s future? And most importantly, could the Doctor D-R-E be Apple’s next CEO? Strap on ya gats, ya’ll…

Have a few chuckles whilst we catch you up on each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!

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Click on for the show notes.

We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.

Beats Electronics’ co-founders are preparing to dive headfirst into a pool of cool Apple cash but before Jimmy Iovine and Dr. Dre collect their check from Cupertino, a former employee is already preparing to sue Beats for upwards of $20 million.

David Hyman, co-founder of the music subscription service MOG, has filed a lawsuit against Beats claiming he was hired and then deliberately fired before he could cash in on the equity grant he was promised.