Daimler’s CEO sounds scared of the Apple Car


Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Although Steve Zadesky may be leaving Cupertino, Project Titan (the so-called Apple Car project) is apparently progressing at a fast enough rate that the German auto industry is starting to get scared.

Ask the CEO of Germany’s Daimler AG, owner of Mercedes-Benz, who says that after visiting Silicon Valley, he’s starting to get worried: companies like Apple are further along with their automobile plans than he thought.

Mercedes won’t become Foxconn for the Apple Car


Mercedes concept car from CES 2015. Photo: Mercedes
A Mercedes concept car shown at CES 2015.
Photo: Mercedes

Steve Jobs may have famously driven a silver Mercedes SL55 AMG without a license plate, but don’t think that Mercedes-Benz is lining up to be the company that builds Apple’s much-rumored electric car.

“We do not plan to become the Foxconn of Apple,” said Dieter Zetsche, chief executive of Daimler, the company which builds Mercedes vehicles, speaking at this week’s Frankfurt International Motor Show.