Iceland is so cool. Or weird. Or both.

The land that brought us Bjork and her oddly compelling musical artistry has a new commercial for the Samsung Galaxy S4 that–quite literally–takes a bite out of Apple.

The short ad begins with a poor, sad, white guy in a nice warm vest sitting on a mountainside in what I presume to be Iceland. He’s tapping and listening to an apple. Not an Apple, mind you, but an actual apple, as in the fruit.

After some confused facial gestures, the man is shown smiling and using a Samsung Galaxy S4 device.

That’s when it gets weird.

Ever wondered if aluminosilicate glass surface of your iPad would make a great dance floor? Now you can find out.

This is one trend you will either love or hate. It seems that dancing at the Apple Store (and posting the performance to YouTube) continues to grow in popularity. Why let iPod-toting dancing silhouettes have all the fun when you can do it yourself at a mall near you? Especially when every MacBook has an iCam.

One frequent dancer many have seen is iJustine, who’s been dancing at Apple Store locations around the country for several years. Last week the mythical White iPhone 4 finally shipped, so Justine celebrated the occasion down in Orlando. And several shoppers joined in!