Apple’s lengthy battle with Samsung came to a close last Friday when a jury decided Samsung was guilty of infringing six of Apple’s patents, and that it must pay more than $1 billion in damages as a result. Not only was this a huge blow to Samsung, but it appears it’s also hit the Korean company’s customers, too.
One used electronics company has seen a 50% growth in the sale of Samsung devices as customers “jump ship” following its loss.
It isn’t too difficult to understand why the jury involved in the Apple versus Samsung case made the verdict it did last Friday, awarding Apple a landslide victory and more than $1 billion in damages. But what isn’t clear is how the jury came to its decision. Thanks to Jury Foreman Vel Hogan, we now have a fascinating insight into what it was like to be part of that panel.
In his first TV appearance since the billion dollar patent trial came to an end, Hogan reveals how he made up his own mind, how the jury decided on the damages Samsung must pay Apple, whether feelings and emotions influenced the jury’s decision, and more.
Apple has won a massive damages sum of nearly $1.05 billion in the patent trial against Samsung and the reaction from the technology community has been vast and swift.
In an email immediately following the verdict, Forrester Research Principal Analyst Charles Golvin told us the main takeaway from the verdict is the focus on innovation. Companies will now be forced to create legitimately different products, or at least engineer some without extravagantly similar features:
The jury particularly vindicates Apple’s software patents and their decision has implications not just for Samsung, but also for Google, other Android device makers like LG, HTC, and Motorola, but also potentially for Microsoft who employs features such as pinch to zoom, bounce on scroll, etc. These competitors are now forced to go back to the drawing board and come up with substantively different designs — or seek settlement terms with Apple. Since many of these controls are now built into the expectations of customers in how they work their phones, those are substantive challenges.
Gartner analyst and VP of Mobile Research Van Baker agrees the redesign of products in the long term is an issue but that it won’t affect any products anytime soon.
This is a clear win for Apple but it will have little impact on the market in the near term as it is highly likely that there will be an appeal so we will have to repeat the process. If sustained it has the potential to force Samsung to redesign a number of products and it will apply significant pressure on all smartphone and tablet makers to avoid trying to emulate the Apple designs as they bring new products to market.
Earlier, the two principals in the case immediately followed the shocking judgement with their own statements.
If there’s one thing I’ve learned blogging about Apple, it’s that the company doesn’t stand for copycats — especially when those copycats go after patents that Steve Jobs was particularly proud of. That’s what Samsung did when it copied Apple’s inertial scrolling feature, right after Jobs told them not to.