BMW and Daimler put the brakes on Apple Car deal

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Magna International Inc. is making cars for BMW.
Magna International Inc. is making cars for BMW.
Photo: BMW

Talks between Apple and German carmakers Daimler and BMW have fallen apart, after Apple sought to strike a deal with the companies for its electric car project. 

BMW and Apple have been rumored to be talking about a partnership for nearly a year now. Apple supposedly wanted to use BMW’s i3 carbon fiber body as the basis for its car but it appears that the company will have to go solo for now. 

Daimler’s CEO sounds scared of the Apple Car

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Although Steve Zadesky may be leaving Cupertino, Project Titan (the so-called Apple Car project) is apparently progressing at a fast enough rate that the German auto industry is starting to get scared.

Ask the CEO of Germany’s Daimler AG, owner of Mercedes-Benz, who says that after visiting Silicon Valley, he’s starting to get worried: companies like Apple are further along with their automobile plans than he thought.

Daimler CEO considers benefits of Apple Car collaboration

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Apple has been slowly poaching some of Daimler’s top talent for its own car project that is nearly ready for testing, but according to Daimler CEO, Dieter Zetsche, it wouldn’t be totally inconceivable for Apple and the Mercedes-maker to work together on a future automotive project.

Zetsche said that “different types” of cooperation with Apple and Google are possible in the future, as carmakers have realized they need software experts and telecoms to help create the next-generation of automobiles.