5-hour iPhone commercial and other Apple ads win awards

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Latest Shot on iPhone video is a stunning 5-hour tour through Russia's State Hermitage museum
This is the longest Apple ad in history. By, well, at least five hours.
Photo: Apple

Several Apple ads from the past year won awards at the U.K.’s long-running Design and Art Direction awards. D&AD is a British educational charity that promotes excellence in design and advertising. In this year’s virtual-only awards, it gave various Pencils (the name of charity’s awards) to what it thinks are Apple’s best promotional spots of the year.

You can check out the prize-winners — including a 5-hour, 19-minute iPhone commercial — below.