In the last decade or so, lots of companies have gotten design religion. Design has been brought in-house, where it can shape products from the very get-go. There’s an obvious source for this idea — Apple.
This week on the Kahney’s Korner podcast, I talked to Oliver Seil, senior design director of Belkin International’s Innovation Design Group. We discussed Belkin’s products and design process; the surprising complexity of USB cables (and why they cost so much); and why Apple has had such an enormous influence on design and manufacturing.
You can listen to the podcast or read a full transcript of the interview below. (Or dive into the show notes.)