| Cult of Mac

Apple slaps Swatch with lawsuit over ‘Tick different’ trademark


Swatch Tick different
Sounds remarkably similar to "Think different."
Photo: Swatch

Apple is suing Swatch over the Swiss watchmaker’s “Tick different” trademark.

Apple claims the trademark is a play on the “Think different” slogan it used for an iconic ad campaign in the late 1990s. To win the legal battle, Cupertino must prove that at least 50 percent of consumers associate the phrase with Apple branding.

Every Real Apple Fan Needs This Stunning Letterpress “Here’s To The Crazy Ones” Poster



Looking for last minute gift ideas for the proud rebel or misfit in your life? What about this beautiful letterpressed poster by Brightwurks replicates the full text of Steve Jobs’s iconic 1997 “Crazy Ones” ad, with all proceeds going to Acumen Fund, a charity that helps relieve poverty.

The poster is printed on 140# paper and measures 10 inches wide by 26 inches tall. It’s stunningly beautiful, but letterpress isn’t cheap: expect to pay $95 for it unframed, or $195 framed. Full poster can be seen below.

“Here’s To The Crazy Ones” Is Hidden On OS X Lion’s New ‘All My Files’ Icon



We’ve mentioned before that TextEdit’s icon under OS X has Apple’s entire “Think Different” essay written on it, if you blow it up big enough.But this one’s new to us: it also appears in its majority on Lion’s new All My Files icon.

Here’s to the crazy ones indeed… crazy to write an entire essay on an icon meant to be rendered in less than 80 pixels squared. Very cool.

[via Finer Things In Mac]

Here’s to the Crazy Ones – Including Steve Jobs [Video]



(Image: Dan Draper)

One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world. Back in August when Steve Jobs stepped down as CEO, AdWeek released a revision to this heroes tribute, adding Jobs to the end of the sequence. With Steve’s passing we decided to run this video again.