New A12 Bionic chip makes 2018 iPhones into AI powerhouses

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A12 processor
The Neural Engine gives the iPhone a super smart brain.
Photo: Apple

Apple called the new iPhones‘ A12 Bionic chip “the smartest and most powerful chip ever in a smartphone.” And despite the company’s occasional hyperbole and frequent marketing wizardry, it’s not kidding around.

Here’s why the A12 is so exciting — and what that means for Apple’s Core ML machine learning platform.

Apple finally proves it’s serious about AI

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Apple AI
Apple's ready to embrace machine learning.
Photo: Gordon Johnson/Pixabay CC

Sitting on a cash pile of billions, Apple’s not a company that’s used to being left behind. But when it comes to artificial intelligence, that’s exactly what has happened in recent years. While companies like Google and Facebook led the way with cutting-edge AI, Apple lagged. It was embarrassing for a company in Apple’s position to miss out on the single best tech revolution taking place at the moment.

But during Monday’s WWDC 2017 keynote, Apple went a long way toward making amends.

WWDC keynote is proof of Apple’s awesome power and poise

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Tim Cook opening remarks WWDC 2017
Tim Cook presided over one of Apple's busiest presentations in years.
Photo: Apple

Over the last year or so, you could be forgiven for thinking Apple has been dickering about. The company seemed sluggish and slow.

Yeah, there have been a few hardware upgrades, but nothing special, and certainly nothing breakthrough.

And then today! Bam! A jam-packed WWDC keynote with a slew of amazing-looking new hardware and software.

Apple is back, in a big way!