Life at Apple has been phenomenal ever since Tim Cook took over as CEO. AAPL shares are up 120 percent. 750 million iOS devices have been sold. $100 billion was returned to shareholders. And Apple just became the first $700 billion company in history.

To celebrate a successful 2014 campaign, Cook sat down with Goldman Sachs President Gary Cohn today to talk about how Apple achieved its unbelievable results, as well as what other tricks the company has up its sleeves.

Here are the 12 biggest revelations from Cook’s Goldman Sachs tech conference appearance:

WWDC 2013 is already proving to be Apple’s most popular event ever. After opening ticket sales for the event a mere two minutes ago, Apple has already sold out.

Cult of Mac’s John Brownlee was trying to get a ticket. He says: “I started refreshing ten minutes before WWDC, and when the tickets went live, I was instantly hit with an error message when trying to login on multiple browsers. So many people were slamming the WWDC ticket page, Apple’s login system just keeled over. By 10:02AM PDT, all the tickets were totally gone. Unless you got lucky, you didn’t even have a chance.”

Apple announced the dates of WWDC 2013 yesterday, but tickets didn’t go on sale until 10AM PDT this morning. That’s a new one for Apple: usually, tickets for WWDC are available immediately upon the announcement of the dates for the conference. This system, however, has been criticized by many developers, especially those overseas, who never even had a chance to get a ticket.

It’s hard to imagine they liked this year’s free-for-all any better. Apple has got to come up with a better system for WWDC. May we suggest a lottery for 2014?

Planning and managing a business event can mean anything from hosting a small cocktail party to putting on international conferences and conventions and everything in between. Three of the key parts of any event, however, are invitations or registration in advance of the event, guest/attendee check-in at the actual event, and professional follow-up afterward.

Or Multimedia of London decided to make the guest/attendee management part of events simpler and more streamlined when it launched its Event Check-In Pro app for the iPad last year. With the success of that launch, the company retooled its app to offer two difference feature sets – standard and pro – and a range of pricing options.

The updated app, which hit the App Store late last month, offers a range of features that can be used for handling one-day workshops or week-long multi-session conferences.

WWDC may have sold out quickly, but as we reported there are alternative events for IT professionals  and developers that want to network and hone their skills. One of those is the annual European Macintosh System Administrators Meeting, which began accepting registrations this week for this year’s event, which will be held in Sweden this September.

Unlike WWDC, MacSysAdmin isn’t intended for developers as much as it is IT professionals that need to deploy and manage Apple technologies in business and education.

FileMaker is offering early registration pricing for developers and database professionals attending the company’s annual developer conference. The conference, known as FileMaker DevCon will be held July 16-19, 2012 in Miami. Special pricing for conference attendees extends for nearly three weeks until May 22. Special hotel rates for attendees will continue through the middle of next month.

FileMaker DevCon is a four day event that will feature “under-the-hood” sessions, an Exhibitor Showcase, and several opportunities to connect with FileMaker engineers, product managers, and the company’s tech support team. The event includes more than 70 sessions for creating, managing, and deploying FileMaker solutions. The sessions will cover the latest version of the FileMaker lineup including desktop, server, and mobile versions of the product.

This year’s WWDC track listing has a focus that seems evenly split between between OS X and iOS development. There’s also a fairly even amount of material for both experienced Mac and iOS developers as well as those new to developing for Apple’s platforms. One track that Apple appears to have axed from WWDC 2012, however, is the IT or enterprise technologies track.

An IT or enterprise technology track has not been a guaranteed WWDC staple, but Apple has offered several times over the past decade. The track, which typically comprises the only non-developer events at WWDC, has always offered large enterprises and IT professionals things that they rarely get from Apple – a roadmap or sense of where Apple is heading technologically as well as insights from Apple engineers and other Apple-focsed IT professionals.

Apple’s annual iPod media event traditionally happens during September, and we’re hoping that this year’s is going to be pretty spectacular. In addition to the final previews, and possibly the public release, of iOS 5, we’re hoping that elusive iPhone 5 finally shows its face.

While we’ve heard many, many rumors surrounding the fifth-generation device, and indeed the next-generation iPod touch, we’re yet to hear a specific date for their unveiling. Until now.

This year’s MacTech Conference will open with Guy Kawasaki in Los Angeles from November 2 to November 4. The event will feature sessions from more than 30 speakers, and if you register your place nice and early, you’ll save $200 off your booking fee.