Apple Isn’t Buying Failed Social Network Color, They’re Just Hiring The Guys Who Made It

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A flurry of rumors have surrounded the failed video app start-up Color over the past 24 hours. First a rumors hit that Color was going to completely shutdown after failing to gain widespread use after a year. A few hours later a second rumor claimed that Color wasn’t shutting down, they were just being bought by Apple.

It appears that both rumors were completely wrong and sort of right at the same time. Color – as a company – isn’t being purchased by Apple for an eight figure sum, but Apple is buying Color’s team of 20 engineers for a modest figure of $2 million to $5 million.

Apple Has Reportedly Purchased Video Sharing Startup Color Labs [Updated]

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Once a photo sharing service, now a video broadcasting cool
Once a photo sharing service, now a video broadcasting cool

You know how some ideas sound really good conceptually but end up not panning out in reality? Color was such an idea. The iPhone app received a ton of hype originally with its $41 million in venture capital funding. The premise was to create a location-based, crowd-sourced photo stream from people’s smartphone cameras that was shared publicly for everyone to see. After that idea failed, Color tried to reinvent itself into a photo sharing service by partnering with Facebook. Now the app is positioned as an internet broadcasting tool.

With recent rumors that Color Labs was considering closing its doors, a surprising report today claims that Apple is in the process of acquiring the startup.

Colorotate Turns The iPad Into The Ultimate Photoshop Color-Picker

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In some fields, the iPad just isn’t suited to take over from a PC. And that’s cool, because it can still help out. Take pro-level Photoshopping, for example: without actions, multiple windows and keyboard shortcuts, no iPad app is going to be better than PS on OS X. But you can put your tablet net to your Mac and let them work together.

Today’s example: Colorotate, a color editing app for your iPad.

The Brother MFC-J825W Printer is a More Than Capable iPad Printer [Review]

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You’ve got an iPad. You were so taken with this magical device that you decided to write the next great American novel that doesn’t involve sparkling vampires using Pages or another word processing app for the iPad. One problem: How to print it.

The Brother MFC-J825DW is one of the latest Brother printers to join HP, Lexmark, Epson and Canon as a capable Airprint printer. So how does it work with the iPad?

How iOS 6’s Cool New Adaptive Status Bar Works

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In iOS 6, the status bar changes color to match the app that's running.
In iOS 6, the status bar changes color to match the app that's running.

As we detailed in another post earlier this week, Apple’s new iOS 6 beta features a nifty new status bar that changes color to match the app you’re currently running. We provided a number of screenshots that showed the status bar in three different shades of blue, and in silver — colors the status bar never displayed in iOS 5.

So how does the status bar determine which color to use? Well, it’s actually pretty simple.

The iPhone: Made (Or At Least Patented) In Glorious Technicolor

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Technicolor says there's not much difference between The Emerald City and Cupertino: both use their tech.
Technicolor says there's not much difference between The Emerald City and Cupertino: both use their tech.

If you’ve ever seen an old color movie like The Wizard of Oz you’ve probably seen the “Filmed In Glorious Technicolor” crawl. In fact, for years, Technicolor was synonymous with seeing color on film and on your screens, and for good reasons: Technicolor was ingenious.

Despite the fact that no one had invented film stock that could actually capture color, the French company had figured out a way to make color movies by splitting the light being recorded with a prism into red, green and blue light, then recording those individual color spectrums onto separate strips of black-and-white film. Once these strips of film were colored and combined, the result was life-like color recorded on black-and-white film.

Pretty cool, huh? In the days of digital cinema, though, Technicolor has fallen on hard times. In fact, their entire company is unprofitable, with the exception of one department that keeps 220 staff on hand. It’s the patent licensing department, and their only job is to rip open new iPhones, iPads and Macs the second they come out and start looking for infringements.

New iPad’s Color Filters Alone Eat 30% More Battery

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The new iPad has much improved colors, but at the expense of battery life. Photo Jeff Yurek/Dot Color
The new iPad has much improved colors, but at the expense of battery life.

The first thing that hit me when I powered on my new iPad wasn’t the retina-ness of the display — that takes a little time to seep into your brain. No, it was the colors. They seemed more contrasty, more saturated. More colorful. But just what was going on? Jeff Yurek, of the Dot Color blog, did some scientific digging.