| Cult of Mac

Facebook launches Clubhouse clone Live Audio Rooms and new podcast platform


Launching in the US today.
Photo: Facebook

Facebook debuted its Clubhouse-style Live Audio Rooms and new podcast platform Monday, giving users two new ways to engage with the social network — and hopefully keep them hooked for longer.

Public figures and select Facebook Groups in the United States can create Live Rooms on iOS. They can then invite friends, followers, public figures and, well, anyone else who wants to tune in and contribute to an audio session. There can be up to 50 speakers, with no limits on listeners.

Social audio app Clubhouse’s growth appears to stall


Clubhouse attracted a whole lot of buzz earlier this year.
Photo: Erin Kwon/Clubhouse CC

It’s not just teen-focused social media apps that face the fickle habits of their users. Clubhouse — the invite-only social audio app that pulled in enough celebrities, influencers and business professionals to make it the most buzz-worthy app of 2021 — seemingly faces the same challenge.

According to a report from Business Insider, Clubhouse is already hitting a hurdle when it comes to growth. After racking up 9.6 million installs in February, just 2.7 million people downloaded the app in March. That number fell to only 922,000 new users last month.