How Steve Jobs Got AT&T To Let Him Make The iPhone Without A Keyboard



Even for a guy like Steve Jobs, you don’t just wake up one day knowing how to build a phone, let alone the iPhone. So when Jobs had questions about the nitty-gritty of mobile phone design back in 2006, he called up AT&T (then Cingular’s) COO, Ralph de la Vega, for help… but in typical Steve fashion, he became angry when Cingular told him his phone needed to have physical keys.