Apple TV (the hardware, not the streaming service) makes up around 12.5% of set-top boxes in a very fragmented marketplace, according to analysis from Parks Associates.
That lags behind Roku and Amazon’s Fire TV Box, which currently stand neck-and-neck. Nonetheless, Apple TV ranks a few percentage points ahead of Google’s Chromecast. Back in 2017, Chromecast came in ahead of Apple TV. And, as recently as 2018 and 2019, the two remained competitive.