Apple could take on Fire TV Stick with its own streaming dongle

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Amazon Fire TV Stick
Amazon's Fire TV Stick offers streaming content at a low price.
Photo: Amazon

Apple has spent upwards of $1 billion creating original TV shows, but as of yet it hasn’t revealed exactly how it plans to get these in front of users. One idea? That it could release a streaming dongle, similar to Google’s Chromecast and Amazon’s Fire TV Stick.

This could be a lower cost entry point into the streaming TV market — since both Amazon and Google’s offerings cost under $50, compared to $180 for the Apple TV.

Facebook wants to add a camera to your TV

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Facebook Portal
The Portal is Facebook’s first video calling product.
Photo: Facebook

Facebook is allegedly planning to take on Apple TV and Amazon’s Fire TV with a new set top box of its own.

The social network just debuted its new Portal smart speaker earlier this month and according to a new report its smart TV box could pack some similarly creepy features.

Roku continues to trounce Apple TV

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apple tv and siri remote
Apple TV can't compete with Roku.
Photo: Ste Smith/Cult of Mac

The gap between Apple TV and Roku continues to widen — only not in Apple’s favor.

According to the latest research data, Apple TV is getting absolutely dominated in the streaming set-top box race. As top rival Roku inches closer toward taking over half the market, Apple TV still struggles to crack into the top three streamers. And the future isn’t looking too bright.

YouTube TV arrives to shake up streaming world

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YouTube TV is only available in 5 cities for now.
YouTube TV is only available in 5 cities for now.
Photo: YouTube

YouTube’s new tv streaming service for cord-cutters has finally arrived for customers in five major US markets.

The new service, dubbed YouTube TV, gives subscribers access to dozens of channels that normally would require a cable subscription, putting it in direct competition with the likes of Hulu, Sling TV, DirecTV Now and Playstation Vue.

Apple TV struggles to gain toehold in living rooms

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apple tv and siri remote
Still not really catching on.
Photo: Ste Smith/Cult of Mac

Cupertino might not consider Apple TV a “hobby” any longer, but according to new data from comScore, the streaming device certainly is not viewed as a serious contender in the marketplace.

ComScore’s new figures show that — at the end of 2016 — Roku led the way for streaming TV boxes/sticks in the United States, with 18 percent penetration among Wi-Fi households. Amazon’s Fire TV followed on its heels with 12 percent, while Google’s Chromecast came third with 8 percent. Apple TV trailed in fourth place with just 5 percent.