The Claridge’s Christmas trees Jony Ive had to follow

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Baubles are only available as an added accessory for the Christmas Tree Pro.
Photo: Claridge's

Jony Ive’s vision for Apple stores includes plenty of live trees, so who can be surprised that the “Christmas tree” he and BFF Marc Newson designed for a swank British hotel turned out to be a minimalist fir with not a bauble in sight?

Unusual as it is, Ive and Newson’s creation is far from the most offbeat reimagining of festive firs in Claridge’s history. Check out previous Claridge’s Christmas trees, which range from truly ostentatious to totally bizarre.

Surprise! Jony Ive’s Christmas tree is a plain fir on a white backdrop

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Christmas1
You were expecting decorations?
Photo: Claridge's

Jony Ive certainly can’t be accused of not applying his minimalist mantra to every aspect of life.

Having previously been announced as the co-designer (with BFF Marc Newson) of the Christmas tree at London’s famous Claridge’s hotel, Ive’s creation was unveiled over the weekend, and — surprise — it’s a plain tree with no decorations, set on a white background.

Really, were we expecting anything different?

Netherlands Apple Store Won’t Open This Year, Christmas Tree Returned

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(Credit: Dé Haagse nieuwssite)
(Credit: Dé Haagse nieuwssite)

Remember that story we ran recently about the Grinch Apple Store that stole Christmas?

For those who don’t recall, the news item in question concerned a giant Christmas tree  in shopping area De Passage of Netherlands city The Hague, which had been removed at Apple’s request so as not to obscure the entrance of its new store.

 

Bah! Humbug! Apple Bans Christmas Tree [Report]

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(Credit: Phyllis White)
(Credit: Phyllis White)

Why do you confuse us like this, Apple?

Renaming the 12 Days of Christmas app “12 Days of Gifts” one moment (just to underline that this is, after all, the holiday of shopping), and then producing what is genuinely one of this winter’s most heartfelt and touching Christmas ads the next — Apple has now further befuddled (and angered) a large group of people by banishing the giant Christmas tree in shopping area De Passage of Netherlands city The Hague.

Trim Your Christmas Tree With These iPhone And iPad Holiday Ornaments

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Because hanging a fragile slate of glass and aluminum from a thin twig of Christmas fir is a road to ruin: these iPad 2 and iPhone 4 Christmas Tree ornaments.

Don’t expect anything fancy — they are strictly two-dimensional, printed from photo-quality paper and backed by high-quality cardboard. Heck, you could probably save $11.00 and make them yourself from paper lying around your office. Still, ’tis the season to spend lots of cash on silly ornaments…