In early 2012, Apple acquired Chomp, largely to fix the broken search, recommendation and discovery features of the iOS App Store.
Two years later, app discovery on the iOS App Store remains pretty much as broken as ever. Maybe that’s why Cathy Edwards, Chomp’s co-founder who went on, post-acquisition, to become Director of Evaluation and Quality on Apple Maps, is leaving Apple come April 11.
Earlier this year Apple acquired Chomp – a startup app-search service – presumably to help it improve app-search in iOS. The move seemed brilliant at the time because finding apps in the iOS App Store was more painful and tedious than hiking through the jungles of the Amazon.
App Store searching has improved a bit with iOS 6, but it’s still not great. We probably wont experience the full fruits of the Chomp acquisition for many more months, but if you look at the picture above, Apple’s already implemented Chomp’s search UI into the App Store. Do you think Apple plans to do more with Chomp and their app-search technology? Let us hear your thoughts in the comments.
Yesterday, we reported on a story about the new search algorithms in the iTunes App store. It was speculated that the new search results seen by iOS developers were due to Apple’s acquisition of Chomp, a search company that had found some success in the crowded market.
The developers who noticed the result reported better than average search rankings, with the implication that the new search would filter out the bad apps, only leaving the good ones.
Today, we heard from a developer of an app with a different story.
Some iOS developers are noticing a change for the better in their app store search results, and it may in fact be due to Chomp, the app search company that made headlines this past February when it was announced that Apple had acquired it.
Earlier in the year, Apple acquired app discovery engine Chomp in an effort to improve app discoverability in their App Store. As we all know, discovering apps among the hundreds of thousands that populate popular app stores can sometimes be a chore, so it would make sense for Apple to acquire such a company as Chomp. However, Chomp also improved app discoverability of Android apps and since Apple’s acquisition we’ve wondered if this would one day change. Well, guess what? That day has come and it looks like Apple has chomped out Android app discoverability completely.
Apple announced this week the acquisition of Chomp, an app-search startup.
Chomp CEO Ben Keighran is reportedly working already in Apple’s marketing department, and CTO Cathy Edwards is already employed as a senior iTunes engineer.
Chomp crawls the data associated with all the apps in an app store and uses a sophisticated algorithm-based search function to enable people to search and actually find the apps they really want. Less appreciated by the public (but not Apple) is what appear to be incredible analytics tools, enabling a deep understanding of what people are searching for, how successful they are at finding it and detecting meaningful trends in app demand.
Sound familiar? Search algorithms and analytics are Google’s core competency.
Along with iTunes (ten minutes to transfer a TV show to my iPad?), the iTunes Apps Store is possibly the worst experience one can have while using Apple products. You can never find anything good; all the listings are clogged with scam software and other crap; and it is slow, slow, slow. The good news is that Apple looks set to fix it, with the purchase of Chomp.