Cherry

Read Cult of Mac’s latest posts on Cherry:

This could be clicky music to mechanical keyboard lovers’ ears

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Cherry calls its new MX2A switches
Cherry calls its new MX2A switches "the new gold standard." And they include some actual gold.
Photo: Cherry

Some of the best-known and most commonly used switches for mechanical keyboards worldwide are getting a major redesign, German company Cherry said Thursday.

Known for its popular Cherry MX mechanical switches, it now debuts Cherry MX2A switches. And they come with the company’s new XTRFY K5V2 mechanical keyboard, but they may be everywhere soon enough.

Cherry’s sleek new mechanical keyboard boasts an ultra-low profile — at a price

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This mechanical keyboard is low-profile enough you could mistake it for a membrane keyboard.
This mechanical keyboard is low-profile enough you could mistake it for a membrane keyboard.
Photo: Cherry

Known for its mechanical keyboard switches and other office accessories, Cherry just released its new KW X ULP mechanical keyboard.

The “ultra low profile” keeb sports Cherry MX Ultra Low Profile (ULP) switches and costs a somewhat high-profile price of $250.

You don’t have to spend a fortune to get an ultra-wide display [Setups]

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The ultra-wide 1440p display shown here can be had for about $300.
The ultra-wide 1440p display shown here can be had for about $300.
Photo: InfaSyn@Reddit.com

Once you shell out a couple thousand bucks or more for a marvelous Mac Studio desktop machine, how do you add an ultra-wide display without running up your already-tortured credit cards?

Today’s featured dual-monitor Mac Studio setup solved the problem by going back in time. Its owner added an ultra-wide display — and much of the other gear in the workstation — from a few years ago.

Goodbye, iMac Pro … and good riddance! [Cult of Mac Magazine 392]

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Goodbye, iMac Pro ... and good riddance.
Farewell ... and don't let the door bang you on the bezel on your way out.
Cover: Leander Kahney/Cult of Mac

The iMac Pro was sleek and fast and capable and ultimately … uninspired.

That’s Cult of Mac writer Luke Dormehl’s take on Apple’s recently expired pro all-in-one. He serves up a compelling “Dear John” letter to a weird period in Mac history. And it doubles as a lovingly hopeful look at what the future holds.

If you want to peer even deeper into the Cupertino crystal ball, we’ve got a hot mess of new rumors and leaks this week as we speed toward a probable Apple event on March 23. Catch up with this week’s free issue of Cult of Mac Magazine. Download it to enjoy on iPhone or iPad, or get the stories below in your browser.

Russo brothers’ victory lap turns sour with excruciating Cherry [Apple TV+ review]

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Tom Holland in Cherry
Even Spider-Man can't save this disaster.
Photo: Apple TV+

After years of shepherding the Marvel Cinematic Universe to its first major climax, directors Joe and Anthony Russo decided to make one of the proverbial “one for us” movies — as in “one for them, one for us.”

It’s a classic Hollywood strategy, where filmmakers follow up a moneymaking blockbuster with a personal project that’s more like an indie flick. The trouble with the Russo brothers “one for us” movie — a drama called Cherry, comes to Apple TV+ today — is that the “us” in this case possess no style, no ideology, no ideas and no ambition. Cherry is a total waste of $10 million and 2-and-a-half hours of screen time.

Mac to the future! [Cult of Mac Magazine 390]

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The past possesses a certain appeal.
The past possesses a certain appeal.
Cover: Leander Kahney/Cult of Mac

If the latest Apple leaks and rumors prove correct, this year’s new Macs might seem strangely familiar. From colorful iMacs to the reintroduction of long-lost MacBook ports, it looks like Apple might go retro in a big way.

Cult of Mac writer Luke Dormehl dives into the phenomenon and makes the case for why going “Mac to the future” might be just fine.

And speaking of bad things … our Apple TV+ reviewer Scout Tafoya got an early look at Cherry, the new movie from longtime Marvel directors the Russo brothers. Let’s just say things went a little sour. (Scout’s blistering review of Cherry is pretty epic.)

On the other hand, he liked the new documentary Billie Eilish: The World’s a Little Blurry. That movie arrived on Apple’s streaming service this week, in case you’re looking for a little weekend viewing.

Read these stories and more in this week’s issue of Cult of Mac Magazine. It’s free and built for easy reading on your favorite iOS device. (If you don’t want to download the free app, you can get the links in any web browser below.)

See Tom Holland’s polite but disturbed bank robber in Cherry trailer for Apple TV+

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‘Cherry’ starring Tom Holland debuts on Apple TV+ in March 2021.
Tom Holland plays a drug-addicted bank robber in ‘Cherry’ on Apple TV+.
Photo: Apple

Apple premiered the first trailer for Cherry, a drama starring Tom Holland, on Thursday. Although best known for playing Spider-Man, Holland’s upcoming film is far grittier, telling the story of an Iraq war veteran with PTSD who spirals into drug addiction and bank robbery.

The movie is coming to theaters in February and Apple TV+ in the spring.

Watch the trailer now:

Cherk or 8herk? Apple TV+ movie poster leaves fans bemused

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Cherk
"Look what you did, you little Cherk!"
Photo: Apple TV+

Among other things, Apple is known for its clear messaging and high level of quality control. Which is why it was slightly strange when a poster for upcoming Apple TV+ movie Cherry failed totally on both these counts. It featured an all-but-illegible title on its “For Your Consideration” campaign poster for Best Picture.

Don’t worry, though. The flick hasn’t been renamed CHERk, 0HER88 or 8HERK in post-production. Nor is this terrible typeface a marketing stunt. Instead, it seems that trade publication Variety just shared the wrong version of the poster.

Russo brothers’ next movie Cherry debuts on Apple TV+ March 12

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Cherry novel
Could this be the first Apple TV+ movie to win an Oscar?
Photo: Alfred A. Knopf

Cherry, a movie starring Tom Holland and Ciara Bravo, and directed by Avengers: Endgame helmers the Russo brothers, will debut on Apple TV+ on March 12.

A break from the Russo’s typical blockbuster fare (Endgame is the highest grossing movie of all time), Cherry is described by Vanity Fair as a “smaller, more intimate” movie, based on the bestselling 2018 novel of the same name by Nico Walker. This already has the makings of one of Apple TV+’s biggest hits of 2021.

Apple TV+ will be home to Russo brothers’ first movie since Avengers: Endgame

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Cherry novel
Could this be the first Apple TV+ movie to win an Oscar?
Photo: Alfred A. Knopf

Apple has continued its winning ways when it comes to acquiring A-list movie properties by snapping up worldwide rights to the first movie made by the Russo brothers since Avengers: Endgame, a.k.a. the highest grossing movie of all time.

Called Cherry, the movie stars Tom Holland and Ciara Bravo in what are being touted as incredibly impressive acting performances. The movie is an adaptation of a bestselling 2018 novel by Nico Walker.